11 Under-The-Radar Middle Eastern Fashion Brands You Need To Know About

The Middle East is currently home to an exciting wave of fashion brands that are redefining style in the region.

From Dubai to Beirut and Cairo, these emerging labels are celebrating femininity, empowerment and individuality, all while focusing on craftsmanship, sustainability, and timeless design.

Below, GRAZIA brings you some of the best regional fashion brands you should keep an eye on in 2024.

Hala

Based in Dubai, HALA is more than a clothing brand; it’s a movement aimed at empowering women. Founded by Hala Al Shammari, a third culture woman, the brand draws inspiration from both the opulence of Dubai and the grace of Lisbon. HALA’s non-seasonal designs prioritise qualitative living over quantitative, offering bold, timeless pieces that challenge stereotypes and celebrate the modern Arab woman’s experience.

Aquí Beirut

From Beirut to the world, Aquí Beirut bridges the gap between luxury and accessibility, creating timeless, statement pieces designed to live with the wearer. Founded by Elissa Hassan in 2020, the Lebanese brand meticulously crafts each item in limited quantities, producing only 10 pieces per design to ensure exclusivity and individuality. With a strong focus on sustainable and ethical practices from sourcing to production, Aquí Beirut invites you to indulge guilt-free in garments that empower you to embrace your truest self.

The Concept

Founded by Lebanese designer Aleen Sabbagh, The Concept honours femininity by establishing a lifestyle that embodies effortless yet abundant beauty. Each piece reflects skillful artistry and tells a story, bringing a unique touch to every design. This Beirut-based label not only creates stunning garments but also advocates for local community development by appreciating craftsmanship, environmental consciousness, and artistic expression.

NÓRA

NÓRA is the ultimate destination for fashion-forward women seeking stylish, effortless, and timeless designs that transcend seasons. Founded on the principles of confidence, femininity, and individuality, this Dubai-based brand partners with ethical manufacturers in Istanbul to produce unique, sustainable, and high-quality garments in limited quantities. NÓRA is a brand as conscious as it is chic, offering pieces for the modern woman who values both style and sustainability.

Redefined

Launched in the summer of 2023 by Rowan Yassin, Redefined seeks to fill gaps in the local market with simple yet impactful pieces that elevate and redefine your style. Based in Egypt, the brand focuses on creating high-quality, timeless items designed to enhance your wardrobe and boost your confidence. With global shipping, Redefined makes elevated fashion accessible to all, encouraging you to “redefine your sense of style.”

Ppl&Things

Born from the creative partnership of two cousins united by their passion for fashion and an eye for unique style, Ppl&Things fills a gap in the market for distinctive, tailor-made outfits that blend individuality with timeless elegance. The brand is dedicated to offering high-quality, exclusive pieces that empower wearers to express their unique personalities, with a strong emphasis on creativity, quality, and sustainability.

MYNE

MYNE is a contemporary women’s fashion brand based in Egypt, founded in 2019 by the ambitious entrepreneur Yasmine Tawfik. Known for its minimalist approach, MYNE focuses on comfort through the careful selection of delicate fabrics and effortlessly laid-back designs. The brand’s muted pastels and earthy neutrals combine to create simple yet exquisite garments, empowering women to feel both comfortable and beautiful in their own skin.

Farah Seif

Inspired by suits as symbols of feminism and equality, Farah Seif created her eponymous label to celebrate women’s power and confidence. Today, her designs have evolved into statement-making pieces that are playful yet empowering. Based in Alexandria, Egypt, every piece is crafted with extreme attention to detail and the highest quality materials, embodying timeless elegance and self-assurance.

The Front Row Studios

Where cool meets confidence, The Front Row Studios is not just a brand; it’s a lifestyle and mindset. Established in 2023 by Malak Hany, the Egyptian prêt-à-porter label represents the fusion of cool and refined, where masculinity and femininity intersect. Known for its exceptional statement pieces and timeless must-haves, The Front Row Studio exudes luxury while encouraging effortless chic.

Dresscityy

Founded by Dalia Lakiss, Dresscityy reflects a deep passion for fashion, emphasizing beautiful fabrics and unique details. The brand aims to create pieces that empower individuals to feel confident and daring, celebrating their femininity. Dresscity invites customers to embrace their personal style while fostering a sense of comfort and self-love.

Drapés Beirut

Drapés specializes in high-end party wear that celebrates femininity and power. Renowned for its statement pieces, including corset tailoring and dazzling sequined designs, the brand caters to women who embrace their boldness. Each garment is meticulously crafted to enhance the female form, allowing wearers to shine on any occasion.