12 media companies with the most ideologically split fanbases

As the U.S. presidential election approaches this fall, the survey firm YouGov polled over 360,000 Americans to determine the link between political ideology and brand preferences. In its new report, YouGov looked at responses regarding over 2,000 brands to find out which ones were the most partisan or primarily preferred by Americans that identified with specific ideology. Turns out only 29% of brands of the brands considered were bipartisan — meaning that at least 10% of both liberals and conservatives would be willing to engage with it.

Here are the most partisan entertainment brands, according to YouGov.