15 car brands that disappeared in the last 25 years

• More than a dozen car brands have been discontinued over the past 25 years.
• Some of the brands fell victim to corporate restructuring, while others came from failed startups. 
• Dead brands include Pontiac, Plymouth, Oldsmobile, and Mercury.

Over the last 25 years, as a slew of new carmakers have popped up —such as Tesla, Lucid, and Rivian — while more than a dozen other car brands have disappeared.

Pontiac and Plymouth are long-standing American car brands that fell victim to corporate restructuring, while Oldsmobile and Mercury failed to generate fresh consumer interest.

Saturn and Scion were created by their corporate owners as experiments to reach new customers that ran their course.

CODA was a novel EV startup that simply ran out of cash.

Regardless of the reason for their failure, each one of these brands still created memorable vehicles that helped move the automotive industry to where it is today.

Here’s a closer look at 15 car brands that disappeared over the past 25 years.