2024 Consumer Shopping Trends

Morning Consult data featured in this report draws from monthly surveys conducted from October 2021 to March 2024 among roughly 2,200 U.S. adults per month. All survey interviews were conducted online, and the data were weighted to approximate populations of adults based on age, gender, race, educational attainment, region, gender by age and race by educational attainment. Top-line results from the surveys have a margin of error of +/-2 percentage points.

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