2024 People’s Choice Country Awards Red Carpet Fashion: See Every Look as Stars Arrive – E! Online

Giddy up for fashion.

After all, 2024 People’s Choice Country Awards is bringing out the best and brightest in country music. And with Shania Twain hosting the Sept. 26 ceremony at the iconic Grand Ole Opry in Nashville, you can bet stars are dressing to impress.

In fact, the “That Don’t Impress Me Much” singer set the bar high with a denim halter gown featuring a bedazzled collar and matching gloves that she custom designed with Levi’s.

“I was involved with the sketches and the designs,” Shania exclusive told E! News host Keltie Knight on the red carpet. “To me, that’s the joy.”

The 59-year-old added, “It’s not about putting on something that’s amazing, it’s about being part of it.” (For more from her interview, tune into E! News tonight, Sept. 26, at 11 p.m.)

But this year’s competition is just as fierce as the fashion. In fact, the PCCAs added six new voting categories after its 2023 inauguration—including fan selections for Female Song, Male Song, Group/Duo Song, Cover Song, New Artist Song and Storyteller Song.

Going into the award show, airing live on NBC and Peacock, Zach Bryan and Beyoncé—with her country crossover album Cowboy Carter—lead the pack of nominations with 12 each.