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24 Hour Fitness members exercise their power in 2025 Your Move campaign

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24 Hour Fitness members exercise their power in 2025 Your Move campaign

Carlsbad-based 24 Hour Fitness, in partnership with creative partner InGoodTaste, recently announced the launch of Your Move, an new brand initiative that challenges members to prioritize their health, wellness, and their vision for a better self. (Courtesy image)

Carlsbad-based 24 Hour Fitness, in partnership with creative partner InGoodTaste, recently announced the launch of Your Move, an empowering new brand initiative that challenges members to prioritize their health, wellness, and their vision for a better self. With competitive pricing, community-focused classes, newly updated gyms and memberships designed for maximum flexibility, the brand is making it easier than ever for people to take the first step toward a healthier lifestyle — it’s your move.

The campaign launched in late December, the height of personal momentum for New Year’s resolutions, ahead of strong starts in January, but before the inevitable slow-down that often hits shortly after the start of the year. People often need a little encouragement to continue working towards their fitness goals throughout the year and the new 24 Hour Fitness campaign is a reminder that the resources and support to succeed are available.

“At 24 Hour Fitness, we believe in the power of movement to transform lives. Our mission is to build a healthier, happier community by providing the tools, services, and environment everyone needs to succeed,” said Miia Suortti, vice president of marketing at 24 Hour Fitness. “With Your Move, we’re saying, we have everything you need, and we can’t wait for you to take that first step.”

Campaign highlights:

Unique Offerings: State-of-the-art equipment and amenities and free 50-minute Custom Coaching Session for all members.

Community Classes: A variety of group fitness classes, from yoga and cycling to high-energy HIIT and dance sessions.

Flexible Personal Training Packages: Customizable plans that adapt to your schedule and fitness goals.

Bring a friend: Buddy or family add-on options for each package allow members to workout together, motivate each other on their journeys and have more fun along the way.

24 Hour Fitness offers a comprehensive range of amenities that support every kind of fitness journey, including state-of-the-art cardio and strength training equipment, personal training programs and coaching, swimming pools, saunas and recovery options. Designed to provide all of the benefits of a gym, but with the classes, coaching, services and support of boutique studios.

“The spirit of renewal we feel at the turn of the new year is an incredible source of personal power,” said Ryan Lindholm, CEO of InGoodTaste. “Our goal was to capture that energy and turn that into positive lasting change. Everyone deserves a healthier life; we want to make sure people have the inspiration and support to make it a reality.”

Throughout January, new members can take advantage of exclusive offers, including membership promotions and complimentary one-to-one fitness consultations.

Go to www.24hourfitness.com to learn more.


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