3 Things To Know: WNBA Interest Continues to Surge, Online Shopping Via Mobile Phone, and the Sports Primed to Shine in Paris

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1. American interest in the WNBA continues to climb as the all-star game approaches.

Interest in the WNBA continues its ascension. Earlier this month, the WNBA’s Las Vegas Aces broke the attendance record for a sporting event at T-Mobile Arena in Las Vegas during their game against Caitlin Clark’s Indiana Fever. CivicScience data show the percentage of Americans who follow the WNBA has increased by five percentage points since 2023. Moreover, 40% of sports fans say Caitlin Clark’s performance and presence have made them more interested in following women’s basketball and women’s sports in general. 

There’s no denying Caitlin Clark has played a key role in boosting WNBA excitement, yet she isn’t the only standout rookie. Angel Reese is also putting together an impressive season and driving interest as well. Fans will be able to see Clark and Reese, rivals turned teammates, during this week’s WNBA All-Star game as they take on WNBA players from the USA Basketball Women’s National Team. Roughly 20% of Americans intend to watch the game, with slightly more men (20%) than women (18%) likely tuning in.

Join the Conversation: Is Caitlin Clark “box office”?

2. A significant percentage of consumers do most of their online shopping from their mobile phones, led by Gen Z.

Forty-six percent of U.S. adults do a majority of their online shopping on their phones, according to new CivicScience data. However, this average is being brought down by Baby Boomers, who are apparently reluctant to adopt mobile shopping. Only 21% of Baby Boomers do more than half of their online shopping on their phones, compared to 52% of Gen X, 60% of Millennials, and 68% of Gen Z adults.

3. Gymnastics and swimming events look to capture the spotlight at the upcoming Paris Olympic Games.

The latest ongoing tracking data finds a majority of U.S. adults say they plan to follow the Paris Summer 2024 Olympics at least ‘somewhat closely,’ and interest in watching has been trending upward over the past month – 54% say they plan to follow the games, up four points from the first week of June.¹

The most popular event at this year’s Summer Olympics looks to be gymnastics, followed by swimming and track. Older Americans tend to be most interested in watching gymnastics, swimming, track, and diving. Younger Americans plan to watch these events too, but they are also interested in basketball, as well as newer Olympic sports like skateboarding and surfing.

Let Us Know: What’s your favorite among these team sports that will appear at the 2024 Summer Olympics?

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