4 ways to shop for back to school on Google

Back to school season is here, and shoppers are getting ready to hit the books stores. Thanks to our Shopping Graph, you have access to over 45 billion product listings worldwide in one convenient place. From budget-friendly school supplies to splurge-worthy apparel trends, you can find everything you need to ace the new school year.

While some things about going back to school never change — like wanting to look your best on day one or nail school photos — AI is changing how people shop. Some shoppers like using AI because it’s fun and entertaining, others are embracing new technology to help them find what they want at the lowest price. No matter your motivations, here are a few ways AI is making back to school shopping and saving as easy as A-B-C.

1. Picture your new look with virtual try-on

Need a wardrobe refresh for a new school season? Searches for “baggy tees” have surged in the past month, making them one of the most sought-after school fashion items. Thanks to our virtual try-on feature, you can instantly try out a variety of tops to match your personal style, right on your screen. Powered by generative AI, Google’s virtual try-on lets you see how clothes look on a diverse set of models so you can get a realistic feel for how a top drapes and folds before you buy. To get started, U.S. shoppers can tap products with the “Try On” icon on Search and select the model that resonates most.