4 ways we’re helping retailers move fast this holiday season

The holiday shopping crunch that kicks off on Black Friday is fast approaching. And this year Black Friday falls five days later than last year — leaving the window between Thanksgiving and New Year’s shorter than it’s been in recent history. For retailers trying to meet their holiday goals, the sprint may feel especially high-pressure.

To help retailers maximize success and stay nimble in this year’s shorter holiday shopping season, today at our annual Think Retail event we shared some new updates to Google tools. Here’s the latest:

Understand the most relevant shopping trends to your business

In the coming weeks, users of the new Merchant Center globally will be able to explore shopping trends for retailers, showing popular shopping queries, ranked by popularity and organized by topic and product.