7 top digital marketing jobs in 2024

The ever-evolving digital space has seen a flurry of new jobs being created in recent times. Digital marketing has grown into a massive industry, all thanks to people spending more time in front of their screens. This growing digital landscape has led brands to invest better in hiring skilled candidates who can effectively take their products in front of the right audience. 

A career in digital marketing is lucrative surely, but there are a bunch of options one needs to select from. What’s more, this industry also offers the chance to work from the comfort of your home, which also makes it a brilliant career choice given how it helps work-life balance. 

On that note, let’s take a look at some of the hot jobs in the digital marketing space that are worth consideration.

1. AI Marketing Assistant

Ever since ChatGPT burst onto the scene, a flurry of AI tools has made their way into the digital space. And rightly so. After all, AI tools increase productivity by reducing the hard work required to carry out manual tasks. Execution becomes easier with AI tools, and hence, there’s a sudden rise in the need for AI marketing experts who can help scale businesses efficiently. 

According to Forbes, AI marketing assistant is the hottest job in town with a projected growth of 21%. There have been 58,000 openings for marketing assistants on Glassdoor alone. A field that isn’t yet saturated and promises a high-paying potential, AI marketing assistant does promise a successful, long-term career since AI tools aren’t going out of fashion anytime soon.

2. Copywriter

If you’re a language nerd who loves devouring words all the time engrossed in reading, here’s the perfect creative expedition to undertake. Copywriting has been a standard job for years, but with the evolving digital landscape and more businesses trying to build their presence online, this role has seen a huge spike in terms of both jobs and its importance. 

The main responsibilities of a copywriter involve writing marketing texts that are persuasive enough for the target audience of a business to take the required action. From social media to paid advertising and branding, copywriters are involved at every stage of the marketing process for brands.

Furthermore, given the low barrier to entry this job boasts, you can also build a successful freelancing career out of it. In all, copywriting is one of the most essential skills to learn in 2024 and will continue to be so in the years to come.

3. Content Strategist

Content creation is no mean feat; it requires a tremendous amount of creativity to grow a loyal following. However, creativity alone cannot make you a successful creator or marketer. A well-adept strategy that defines your daily activities and choices regarding the content format, the platform, time of posting, etc. will decide whether your content makes an impact. That’s precisely where the content strategist comes in. 

If you love research and planning, the content strategist role is tailor-made for you. Also, since it’s a mid-senior level position, it guarantees good pay upfront with good job stability.

4. Email Marketer

Email marketing is one of the most underrated streams of digital marketing, albeit it has big potential. Email marketers are mainly in charge of keeping the loyal audience of a brand updated about its upcoming offers, products, and other initiatives in general. While that’s purely related to the e-commerce space, email marketing also involves lead generation using cold email outreach – a major lead gen source for mid-level agencies and freelancers. 

From building an email list to gaining subscribers, the end job of an email marketer is to convert a loyal audience into paying customers. If you have a flair for creative writing with a keen interest in number-crunching and analytics, the email marketing stream is one to watch out for. 

5. Graphic Designer

To put it straight, you just can’t imagine digital marketing without graphic design. All static content that users consume across different platforms is down to exceptional graphic design that makes useful content worth reading and consuming. After all, in today’s marketing world, content isn’t the only pillar for building an audience. Presentation of content plays a great role as well, and that’s precisely why graphic designing has gained importance in recent years. 

In terms of job responsibilities, a graphic designer has to work on all things visual for a brand. From social media posts and website imagery to brochures and brand design, the world of graphic design is vast enough that it has multiple subcategories you can choose to go in. 

Given that it requires high level of visual creativity, graphic design can also be done working from home, which makes it yet another lucrative job stream that also adds the comfort of remote work.

6. Performance Marketer

Almost every position we’ve talked about until now is related to organic marketing. Some of these are the backbone of organic marketing while others are directly related to creating an impact. However, organic marketing requires patience to get results. And, if that ain’t your cup of tea, paid media advertising is the way to go.

Pumping money into campaign and watching sales grow day by day is a different kind of bliss – especially for someone who loves to see money rolling into the banks on a daily basis. Paid media advertisers, better known as performance marketers, are directly involved in creating a massive impact for businesses online.

The duties of a performance marketer involve researching the correct target audience, developing the right strategies and messaging to target this audience, working with graphic designers and copywriters to create the right kind of assets that will drive results, and budgeting campaigns for different social platforms to drive a solid, measurable impact for any business. 

It’s a field that gives you a lot of authority, responsibility, and moreover, respect if you’re able to nail all the duties to perfection. 

Social media is the backbone of each and every business that’s trying to make big bucks online. A solid social presence helps attract the right audience and builds their trust in an entity. It’s one of the most conventional forms of organic marketing, albeit one that can never be ignored.

The responsibilities of a social media specialist involve conducting in-depth research to come up with right ideas and messaging for the target audience and persuade them to take necessary actions. Social media specialists are directly responsible for building the brand image of a company. Strategy, copywriting, graphic designing, and research are the core skills required to make a good social media marketer.

Paid media is essential for scaling businesses, but without a good social presence, you can incur high costs in acquiring consumers. That goes to say social media managers also play a major role with their strategies in reducing the marketing costs for a brand. If you’re a creative and patient individual with a good eye for visual design, this position is worth considering for a career.

Conclusion

While digital marketing is a massive umbrella that comes with multiple streams, it’s essential to pick one that you believe you can work in the long term. Merely choosing a stream because it offers money can turn out to be a disaster if you aren’t interested in the work that you do. The suggestions made above are some of the most lucrative, high-paying income streams that won’t be declining in the years to come, simply because of the way internet usage is continuing to grow. 

So, if you’re a digital marketing enthusiast, make sure to weigh your options properly and choose a stream you can see yourself working in for 20 years from today!