Guji Lorenzana to lead business activities in Asia for Symphonic Distribution – Music Business Worldwide

Independent music technology and services company Symphonic Distribution has hired Guji Lorenzana as its first Territory Manager, Asia.

Reporting to Symphonic’s Chief Creative Officer, Randall Foster, Lorenzana will bring his expertise from his prior roles at YouTube Music, Ingrooves Music Group, and most recently Virgin Music Group to Symphonic.

Based in Los Angeles, Lorenzana will be responsible for expanding Symphonic’s artist roster and negotiating new business partnerships with Asian companies to grow Symphonic’s presence in the region.

Lorenzana first entered the music industry as both a solo artist and member of the group TFTI, garnering over 20 million streams in the Philippines.

He then served as a radio host on Mellow 947 FM in the Philippines, co-hosting popular podcasts like “Good Times with Mo” while also serving as a resident DJ at one of the largest dance clubs and entertainment spaces in Southeast Asia, Cove Manila.

Lorenzana will be responsible for expanding Symphonic’s artist roster and negotiating new business partnershipsAfter spending more than a decade as an actor, performer, and radio personality, Lorenzana co-founded Open Door Artists in 2017, where he managed several actors and musicians globally, including artists signed with Warner Music Group.

Transitioning to the executive side of the industry, Lorenzana then served as a Music Content Specialist for YouTube Music, managing content for its Philippines region and building relationships with key industry partners.

In 2021, he landed the role of Country Manager, Philippines at Ingrooves Music Group, heading up its expansion into the region and establishing partnerships with labels and streaming platforms.

He later assisted Virgin Music in establishing offices in Thailand according to the announcement.

“I have no doubt that we will thrive under his leadership and look forward to seeing all that he accomplishes in the role.”

Randall Foster, Symphonic Distribution

Randall Foster, Chief Creative Officer, Symphonic Distribution, said: “With Guji’s track record of collaborating with DSPs and growing artists’ presence in the Philippines, we are very excited to bring him on board as we expand Symphonic’s roster in Asia.

“I have no doubt that we will thrive under his leadership and look forward to seeing all that he accomplishes in the role.”

“With Symphonic’s impressive global roster, I am eager to bring in fresh voices and expand their footprint in Asia.”

Guji Lorenzana

Lorenzana added: “Supporting the independent music scene has always been my passion, and I am excited to continue this mission. Joining the Symphonic team allows me to pursue my dedication to cultivating the best new talent across Asia.

“With Symphonic’s impressive global roster, I am eager to bring in fresh voices and expand their footprint in Asia.”Music Business Worldwide