Lulu’s Fashion Lounge rallie after unveiling partnership with V.F. Corp’s Vans brand

Lulu’s Fashion Lounge Holdings (NASDAQ:LVLU) announced on Tuesday that it has partnered with V.F. Corporation’s (NYSE:VFC) Vans brand to introduce an all new capsule collection of classic Vans styles to customers nationwide.

The new Lulus Loves: Vans capsule was highlighted as not only marking Vans’ official debut to Lulus shoppers, but also showcasing the multitude of ways Lulus products can be paired with Vans classic footwear in all of life’s moments by featuring the brand’s legacy of creative exploration and self-discovery across action sports, music, art, and design.

“With this exciting new partnership, we’re showing our customers how easy it is to incorporate Vans essential styles into any of their summer plans – day or night,” noted Lulus Chief Merchandising Officer Laura Deady.

The addition of Vans to its repertoire expands Lulus’ (LVLU) footwear offerings and is anticipated to provide core customers with more options to enhance their shopping experience and make Lulus their go-to shopping destination for all occasions. Additional brands featured in the series include Levi’s (LEVI) and Boys Lie, with additional brands to be announced later.

Shares of Lulu’s Fashion Lounge (LVLU) rallied 14.29% in premarket trading.