Grammy Museum Adds K-Pop Programming With Hybe Exhibit and Ateez and Zerobaseone Events

The Grammy Museum is amping up its K-pop programming for 2024.

The downtown Los Angeles museum, which has made a two-year-long commitment to showcasing exhibits and programming surrounding K-pop, announced a new exhibit featuring artists from Korean entertainment conglomerate Hybe last week. They’ve also added two new events with K-pop groups Ateez and Zerobaseone.

Presented as a partnership between the Grammy Museum and the Korean entertainment company, the upcoming exhibit is titled “Hybe: We Believe In Music, A Grammy Museum Pop-Up.” The exhibit is set to open Aug. 2 and will chronicle and capture “the power and history of Hybe, spotlighting its legacy of unparalleled innovation and creativity as a trend-setting global entertainment brand,” according to a release.

The Grammy Museum’s latest addition will spotlight several Hybe artists including BTS, Seventeen, Tomorrow x Together, Enhypen, Le Sserafim, Zico, fromis_9, Boynextdoor, TWS, &Team, Illit and Katseye.

Fans will get the chance to see outfits from BTS’ “Yet To Come (The Most Beautiful Moment),” Seventeen’s “Maestro,” Tomorrow x Together’s “Sugar Rush Ride,” Enhypen’s “Sweet Venom” and Le Sserafim’s “Easy.” Accessories and performance gear worn by Zico, fromis_9, Boynextdoor, TWS, &Team and Illit will be featured alongside the ensembles. It will be the first time these items will be shown together.

The exhibit also includes sing-along and dance rooms, a fan section, a Mono to Immersive room featuring BTS’ 2022 Grammy performance of “Butter,” a photo booth that allows fans to pose next to their favorite artists and exclusive video content.

“Hybe has contributed to creating a playground of innovation that inspires fandoms that transcend age, gender, geography and beyond,” the Grammy Museum’s president and CEO Michael Sticka said in a release. “The Grammy Museum is thrilled to provide a space where fans can express their love for K-pop and feel closer to their favorite idols.”

The Hybe exhibit’s opening program will take place on Aug. 1 with the museum’s live performance series Global Spin Live with Hybe artist TWS.

Later this month, the Grammy Museum will be hosting a conversation K-pop group Ateez to celebrate the closing day of the group’s current pop-up exhibit: “KQ ENT. (Ateez & xikers): A Grammy Museum Pop-Up.” The pop-up, the first to come from the museum’s commitment to hosting K-pop programming, opened in April, just before the group’s Coachella debut.

The exhibit featured outfits and props from both Ateez and their label mates xikers, including the main look from Ateez’s 2023 album, THE WORLD EP.FIN : WILL, which earned the global stars their first Billboard No. 1 in December.

The July 22 event will feature the boy group’s eight members Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung and Jongho in an intimate conversation about their music, career, creative process and more.

The night before the opening of L.A.-based K-pop festival KCON, the museum is set to host boy group Zerobaseone, who is set to perform at the festival. The event will be part of the museum’s live event series Global Spin Live, which showcases global music artists.

Zerobaseone is a nine-member K-pop boy group under the entertainment company WakeOne. Formed through the Korean music survival program Boys Planet, the group is comprised of members Sung Han Bin, Kim Ji Woong, Zhang Hao, Seok Matthew, Kim Tae Rae, Ricky, Kim Gyu Vin, Park Gun Wook Han Yu Jin.

During the July 25 event, the group is set to discuss their rising music career, latest music and more.

“Hybe: We Believe in Music, a Grammy Museum Exhibit” will run from Aug. 2 through Sept. 15. Tickets for the exhibit are $20 with the purchase of a general admission museum ticket. More information can be found on the museum’s website.

Tickets for A Conversation with Ateez and Global Spin Live: Zerobaseone are currently sold out, but fans are able to join a waitlist for each event. Ticketing information for the KQ Entertainment pop-up exhibit featuring Ateez and xikers can be found on the museum’s website.