Air Canada’s Full Travel Content now on Sabre NDC – Travel And Tour World

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Sabre Corporation (NASDAQ: SABR), a top software and technology provider for the global travel

industry, and Air Canada, Canada’s largest airline, have launched Air Canada’s full content via NDC in Sabre’s travel marketplace. This initiative allows travel agencies to access Air Canada’s expanded NDC offers and services, delivering a more personalized travel experience for their customers.

Starting July 17, 2024, travel agents and sellers can shop, book, and manage Air Canada NDC offers alongside traditional EDIFACT content and low-cost and ancillary XML options. NDC is now available in Canada, Australia, Brazil, Denmark, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Netherlands, Norway, Spain, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States. Future market activations will be based on demand.

“This partnership with Sabre marks a significant step forward in Air Canada’s NDC program,” said Mark Nasr, Executive Vice President, Marketing and Digital, Air Canada. “From local independent agencies to large corporate travel management companies, our travel trade partners were, are, and will always be crucial to Air Canada’s commercial success. That’s why we’re committed to working collaboratively on a smooth transition, enabling the trade to connect with Air Canada using their preferred and familiar methods. Sabre’s marketplace plays a vital role in the travel ecosystem, making NDC content readily available to travel agents and buyers across the world, providing a consistent and efficient booking experience across all channels.”

Air Canada and Sabre are dedicated to enhancing travel retailing to offer more personalized experiences for travelers. NDC plays a crucial role in achieving this goal by providing the technological infrastructure needed to expand offer-and order-based retailing from airlines to third-party travel sellers, including travel agencies and online booking tools. With NDC activated through Sabre, travel sellers can maintain their competitive edge by maximizing access to Air Canada’s content.

We’re thrilled to partner with Air Canada on this NDC launch. Since the very beginning of our NDC efforts, Sabre has prioritized the operational efficiency and workflow integrity to offer a superior value proposition for travel agencies.,” said Kathy Morgan, Vice President, Product Management – Distribution Experience, Sabre Travel Solutions. “Our robust technology ensures scalability, allowing agents to seamlessly access Air Canada’s latest pricing and bundled offerings without compromising service levels. Additionally, our comprehensive end-to-end booking management streamlines the process, reducing the burden on agency resources.”

Today, over 30,000 Sabre-connected travel agencies across more than 150 countries use Sabre’s solutions to shop, book, and service NDC content. These solutions include the Sabre Offer and Order APIs, the agency booking solution Sabre Red 360, and the online booking tool GetThere. Additionally, Sabre enables NDC functionality for a growing number of third-party travel booking applications, such as Atriis, SAP Concur, Serko, and Wooba. With this launch, these companies will also have access to Air Canada’s NDC offerings.