Safer gambling tools use hits record high

Members of the European Gaming and Betting Association significantly stepped up their efforts to implement and promote safer gambling in 2023, according to the association’s fourth annual sustainability report.

he report reveals that 65 per cent of European customers – a record 21 million of them – used safety tools last year, with over half doing so voluntarily, a 14 per cent increase compared to the previous year.

Additionally, the association’s operators sent a record 67.6 million messages to their customers to promote safer play, a 49 per cent yearly increase. Over 23 million of these messages were personalised based on a customer’s actual playing behaviour.

EGBA’s Sustainability Report 2024 outlines the joint efforts and progress made by its members to promote a sustainable approach to gambling and contribute positively to society in Europe.

The report aims to track yearly progress, support transparency and reinforce a strong culture of social responsibility.

This year’s report includes key sustainability highlights from EGBA and its members during the past year, as well as data points collected from its members related to customers, safer gambling tools and promotion, social contributions, employment and diversity and energy and environment.