World Beauty Fitness & Fashion enters content deal with Donna Cardellino

Bodybuilding and fitness events company World Beauty Fitness & Fashion (WBFF) has signed a wide-ranging content deal with US-based independent producer Donna Cardellino.

Under the exclusive pact, Cardellino will develop a range of programming focused on the organisation and its talent, spanning unscripted series, documentaries, WBFF-branded live events, international distribution and branding partnerships.

Founded in 2007 by former bodybuilder Paul Dillett and his wife Allison, WBFF is focused on live events in the fitness, bodybuilding and fashion space. Its upcoming events include WBFF Entertainment Worlds, which will be held in Miami in August.

The goal of the partnership is to shine a light on the lives of those who compete in WBFF’s bodybuilding and fitness competitions, in addition to growing the organisation’s international profile.

“There will be continued global growth with synergistic partners and investment. All involved will benefit. WBFF is a winner with content that has global appeal,” Cardellino said.