Austin, TX, USA, July 25, 2024 (GLOBE NEWSWIRE) — Custom Market Insights has published a new research report titled “US Fitness Tracker Market Size, Trends and Insights By Type (Smart Watches, Smart Bands, Smart Clothing, Others), By Application (Heart Rate Tracking, Sleep Measurement, Glucose Measurement, Sports, Running, Cycling Tracking, Others), By Sale Channel (Online, Offline), and By Region – Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033” in its research database.
“According to the latest research study, the demand of US Fitness Tracker Market size & share was valued at approximately USD 13.4 Billion in 2023 and is expected to reach USD 14.8 Billion in 2024 and is expected to reach a value of around USD 35.8 Billion by 2033, at a compound annual growth rate (CAGR) of about 15.3% during the forecast period 2024 to 2033.”
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US Fitness Tracker Market: Overview
Fitness trackers are wearable devices that monitor and measure a variety of physical activity, exercise, and health parameters. Sensors such as accelerometers, gyroscopes, heart rate monitors, and GPS are commonly used to collect data on steps taken, distance travelled, calories burnt, heart rate, sleep patterns, and other metrics.
Integration of advanced health monitoring functions is a popular trend in the US fitness tracker industry. Fitness trackers are moving beyond simple step counting and calorie tracking to deliver more detailed health information.
These gadgets now include functions like heart rate monitoring, sleep tracking, stress level evaluation, blood oxygen saturation measurement, and even electrocardiogram (ECG) capabilities. This development indicates a rising customer desire for comprehensive health management solutions that extend beyond physical activity tracking.
Furthermore, there is a growing emphasis on personalized insights and coaching, with fitness trackers using artificial intelligence and machine learning algorithms to make tailored suggestions based on individual health data.
Furthermore, smartwatches are becoming increasingly popular, since they integrate fitness tracking functionality with extra functions such as alerts, music playing, and mobile payment capabilities, providing consumers with a comprehensive and all-encompassing wearable gadget.
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By type, the smart watches segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Smartwatches are rapidly incorporating health and wellness capabilities including heart rate monitoring, sleep tracking, and workout analysis.
They are also becoming increasingly self-sufficient in terms of cellular connectivity, which allows them to make calls, send messages, and use apps without the need for a smartphone nearby.
By application, the running segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. One noticeable development in running is the growing popularity of virtual races and challenges, made possible by technology and social media. These events let runners to compete from anywhere, boosting community participation, flexibility, and diversity within the running community.
By sales channel, the online segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Convenience, tailored advice, and competitive prices are driving online sales of fitness trackers. Consumers increasingly choose the convenience of online platforms that provide thorough product information, user feedback, and seamless interaction with digital health and wellness ecosystems.
Garmin Ltd develops revolutionary GPS technology for a variety of sectors, including aviation, marine, fitness, outdoor leisure, tracking, and mobile apps.
Report Scope
| Feature of the Report | Details |
| Market Size in 2024 | USD 14.8 Billion |
| Projected Market Size in 2033 | USD 35.8 Billion |
| Market Size in 2023 | USD 13.4 Billion |
| CAGR Growth Rate | 15.3% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Type, Application, Sale Channel and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Country Scope | US |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
(A free sample of the US Fitness Tracker report is available upon request; please contact us for more information.)
Our Free Sample Report Consists of the following:
- Introduction, Overview, and in-depth industry analysis are all included in the 2024 updated report.
- The COVID-19 Pandemic Outbreak Impact Analysis is included in the package.
- About 220+ Pages Research Report (Including Recent Research)
- Provide detailed chapter-by-chapter guidance on the Request.
- Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2024
- Includes Tables and figures have been updated.
- The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis
- Custom Market Insights (CMI) research methodology
(Please note that the sample of the US Fitness Tracker report has been modified to include the COVID-19 impact study prior to delivery.)
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CMI has comprehensively analyzed the US Fitness Tracker market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict an in-depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this US Fitness Tracker industry.
The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.
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Key questions answered in this report:
- What is the size of the US Fitness Tracker market and what is its expected growth rate?
- What are the primary driving factors that push the US Fitness Tracker market forward?
- What are the US Fitness Tracker Industry’s top companies?
- What are the different categories that the US Fitness Tracker Market caters to?
- What will be the fastest-growing segment or region?
- In the value chain, what role do essential players play?
- What is the procedure for getting a free copy of the US Fitness Tracker market sample report and company profiles?
Key Offerings:
- Market Share, Size & Forecast by Revenue | 2024−2033
- Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Leading Trends
- Market Segmentation – A detailed analysis by Types of Services, by End-User Services, and by regions
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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US Fitness Tracker Market: Recent Developments
- In March 2023, Garmin Singapore announced the Forerunner 265 series and Forerunner 965 smartwatches with vibrant AMOLED displays. The watch has new features that allow athletes to exceed their boundaries by planning, preparing, and tracking their workout regimen.
- In September 2022, Garmin International, Inc. launched a new Black Panther fitness tracker wristwatch to track the daily activities of kids. The watch design includes Avengers character watch faces, which encourage youngsters to be active.
- In September 2022, Apple introduced Apple Watch Ultra offering a unique design that delivers a comfortable fit for every adventure. The watch may be configured with several functions such as workouts, retracing, fitness tracking, and others.
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List of the prominent players in the US Fitness Tracker Market:
- Fitbit
- Garmin Ltd.
- Apple Inc.
- Samsung Electronics Co. Ltd.
- Xiaomi Corporation
- Huawei Technologies Co. Ltd.
- Polar Electro
- Suunto
- Fossil Group Inc.
- Amazfit
- Misfit
- Eric Carreel’s
- WHOOP
- Letsfit
- Moov Inc.
- TomTom International BV
- Timex Group
- Scosche Industries
- Under Armour Inc
- Jawbone
- Others
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The US Fitness Tracker Market is segmented as follows:
By Type
- Smart Watches
- Smart Bands
- Smart Clothing
- Others
By Application
- Heart Rate Tracking
- Sleep Measurement
- Glucose Measurement
- Sports
- Running
- Cycling Tracking
- Others
By Sale Channel
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This US Fitness Tracker Market Research/Analysis Report Contains Answers to the following Questions.
- Which Trends Are Causing These Developments?
- Who Are the Key Players in This US Fitness Tracker Market? What are Their Company Profile, Product Information, and Contact Information?
- What Was the Market Status of the US Fitness Tracker Market? What Was the Capacity, Production Value, Cost and PROFIT of the US Fitness Tracker Market?
- What Is the Current Market Status of the US Fitness Tracker Industry? What’s Market Competition in This Industry, Both Company and Country Wise? What’s Market Analysis of US Fitness Tracker Market by Considering Applications and Types?
- What Are Projections of the US Fitness Tracker Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and exports?
- What Is US Fitness Tracker Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
- What Is the Economic Impact On US Fitness Tracker Industry? What are Macroeconomic Environment Analysis Results? What Are Macroeconomic Environment Development Trends?
- What Are Market Dynamics of US Fitness Tracker Market? What Are Challenges and Opportunities?
- What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for US Fitness Tracker Industry?
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Reasons to Purchase US Fitness Tracker Market Report
- US Fitness Tracker Market Report provides qualitative and quantitative analysis of the market based on segmentation involving economic and non-economic factors.
- US Fitness Tracker Market report outlines market value (USD) data for each segment and sub-segment.
- This report indicates the region and segment expected to witness the fastest growth and dominate the market.
- US Fitness Tracker Market Analysis by geography highlights the consumption of the product/service in the region and indicates the factors affecting the market within each region.
- The competitive landscape incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled.
- Extensive company profiles comprising company overview, company insights, product benchmarking, and SWOT analysis for the major market players.
- The Industry’s current and future market outlook concerning recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging and developed regions.
- US Fitness Tracker Market Includes in-depth market analysis from various perspectives through Porter’s five forces analysis and provides insight into the market through Value Chain.
Reasons for the Research Report
- The study provides a thorough overview of the US Fitness Tracker market. Compare your performance to that of the market as a whole.
- Aim to maintain competitiveness while innovations from established key players fuel market growth.
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What does the report include?
- Drivers, restrictions, and opportunities are among the qualitative elements covered in the worldwide US Fitness Tracker market analysis.
- The competitive environment of current and potential participants in the US Fitness Tracker market is covered in the report, as well as those companies’ strategic product development ambitions.
- According to the component, application, and industry vertical, this study analyzes the market qualitatively and quantitatively. Additionally, the report offers comparable data for the important regions.
- For each segment mentioned above, actual market sizes and forecasts have been given.
Who should buy this report?
- Participants and stakeholders worldwide US Fitness Tracker market should find this report useful. The research will be useful to all market participants in the US Fitness Tracker industry.
- Managers in the US Fitness Tracker sector are interested in publishing up-to-date and projected data about the worldwide US Fitness Tracker market.
- Governmental agencies, regulatory bodies, decision-makers, and organizations want to invest in US Fitness Tracker products’ market trends.
- Market insights are sought for by analysts, researchers, educators, strategy managers, and government organizations to develop plans.
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