Juventus X Fashion Meets Football – Juventus

Sport, fashion and lifestyle in New York.

A few words that perfectly sum up the ‘Fashion Meets Football’ event in which Juventus participated as one of the event partners.

Let’s go through it as it happened!

Fashion Meets Football (FMF) is a brand by Mundial Partners – an agency specialising in growing brands through out-of-the-box experiences – designed to bring together world-class athletes, top creatives and business leaders in a unique environment that explores the influence of sport in culture.

Juventus had the opportunity to present the Home Kit for the first time overseas at the Lega Serie A office in the United States, having only unveiled it the first time only a few days prior (Tuesday 16^th July). Also, our Club was sponsor of the VIP Cocktail Party, a special moment that allowed guests to learn more about iconic vintage Juventus kits from all eras.

The event attracted athletes, models, designers, art directors and fashion creators, bringing together a new audience to celebrate the fusion of the worlds of fashion and sport, with the screening of an exclusive video produced by Out Since Tuesday, featuring a ‘Day in the Life’ perspective of our home kit.

The second day of ‘Fashion Meets Football’ was hosted by le PÈRE, an iconic New York City shop also known as a centre for artistic expression and community building. In a lively panel discussion, brand representatives shared their unique stories of growth, and Juventus recounted its collaborations over the past decade with other major labels, marking another milestone in the ongoing blending of football and fashion.

The panel discussion featured the Co-Founder and Brand Director of le PÈRE Abhi Janamanchi, Juventus’ Brand Manager Gianmarco Pino, the Founder, CEO and Creative Director of Saturdays Football Mat Davis, and Akki Zhao, Founder and Creative Director of AKKI®, while moderation was provided by Raheemovic, GOAL presenter and Creative Director of Fashion Meets Football.

“Boom at The Standard”, in collaboration with Juventus and Mundial Partners, celebrated the third day of Fashion Meets Football with an exclusive soirée, which ranged from music to fashion, art, sport & technology.

Sets by Laeticia de Valer and Miles Freedom lit up the evening, which was attended by Jerami Grant, Bobby Okereke, TJ Warren, Olamide Zaccheaus, Allen Lazard, Jermaine Eluemunor, Yves Mathieu, Alioune Badara Fall, Tia Adeola, HD Been Dope, Niko Brim, Elischa Edouard, Joshua Sobel, Akki Zhao, Lauren Sesselmann and many more.

The final day of “Fashion Meets Football” saw football take the lead, thanks to the “Creator’s Cup”, a 5-a-side tournament held at Socceroof in Crown Heights and attended by the Juventus Official Fan Club, Serie A USA, le PÈRE, Team Hyphenate, ABFC and Saturdays Football.

It was a festive conclusion to a four-day event that was a great success and celebrated the crossover between style and sport, attracting the attention of fans and fashionistas alike.