Dollar General Markets Are an Actual Thing. Here’s What You Need To Know

Living in a rural village as small as the one I live in (it’s not even considered a town for crying out loud), it felt entirely random that Dollar General would plop a fancy new store in our area. So to get to the bottom of it, I asked Dollar General’s publicist what was up with that. “In selecting store sites, we take a number of factors into consideration, carefully evaluating each potential new store location to ensure we can continue to meet our customers’ price, value and selection needs,” they said. 

There is only one other grocery store within 15 miles of where I live. It closes before it gets dark outside and doesn’t open until everyone has already punched the clock at work for the day, so DG saw an opportunity and sprung into action. Admittedly, I’ve hit this place up quite a few times when I run out of something random, and I’ve seen other folks doing the same.