Amazon Prime Day 2024 Wrap-Up: Apparel Proves Popular; AI Enriches Shopping Experience

What’s Inside

Amazon’s Prime Day took place on July 16–17, 2024, in the US and many other countries.  How popular was the sales event, and what did shoppers buy? Dive into our US consumer survey data to discover the answers.

Data in this research report are proprietary US consumer survey findings on:

• Expectations to browse/spend on Prime Day promotions versus actual behavior
• Spending levels relative to Prime Day 2023
• Product categories that Prime Day shoppers purchased
• Whether Prime Day shoppers bought travel-related or back-to-school products

Other relevant research:

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