Bill Belichick’s slew of media jobs a ‘PR makeover’: NFL insider

It has been a big summer for Bill Belichick, the former Patriots head coach, who has cozied up to the media — and been enjoying dates with his new girlfriend — since he and New England parted ways after last season.

But the more easy-going image and media-friendly approach — after being notorious for his standoffish demeanor with the press — now has numerous media gigs lined up for the fall.

This might be part of a “PR makeover,” The Athletic’s Dianna Russini indicated during an appearance on “The Herd with Colin Cowherd on Thursday.” 

Belichick will be part of the “Inside the NFL” crew on CBS as an analyst as well as appear on every ESPN “Monday Night Football ManningCast” and will host his own YouTube show produced by Underdog Fantasy media network.

The NFL insider suggested that the scuttlebutt among some in the NFL was that this was part of an image makeover for the future Hall of Fame coach after a rough end with the Patriots. 

“Colin, have you ever talked to a coach after he was fired? I don’t care if you are a Hall of Fame coach or you have just a one-year stint. They are physically and mentally spent,” Russini said, according to Awful Announcing. “They are a shell of themselves. I know so many coaches, who after about two weeks after they get fired, get horrendously sick. Like in bed, can’t move. It’s almost like the weight of everything just hits them like a ton of bricks…Bill taking a year off, who knows what it can do for him in terms of his own personal growth at his age? 

“He seems to be open to it. Now the guy who hates the media is getting in front of it. Around the league though, the conversations — there is definitely some chit-chat: ‘Look at Belichick playing the media darling role. Going through a public relations makeover.’ A facelift, so to speak, to connect with those owners to show, ‘Look, I connect with those young people, I can be cool. I’m not just the old ball coach. I’m able to adapt.’”