WTTC & Microsoft Say AI Will Have Revolutionary Impact on Travel & Tourism – VisaGuide.News

The World Travel and Tourism Council (WTTC) and Microsoft have jointly released ground-breaking reports highlighting the key role of Artificial Intelligence (AI) in shaping the future Travel and Tourism landscape.

The last two reports in the series from WTTC, “Responsible Artificial Intelligence (AI): Overview of AI Risks, Security and Governance” and “Artificial Intelligence (AI): Global Strategies, Policies and Regulations”, represent important milestones in the advancement of innovation and improving customer experiences through AI, VisaGuide.World reports.

Responsible Artificial Intelligence (AI) explores the potential risks associated with AI deployment and offers actionable strategies to create frameworks that support transparency, accountability, and fairness. Key areas of focus include addressing bias and discrimination, as well as ensuring robust human oversight of AI systems.

Meanwhile, in its concluding report, Artificial Intelligence (AI): Global Strategies, Policies and Regulations, WTTC provides a detailed overview of the AI ​​ecosystem, including major countries and international organizations. The report further delves into the different approaches countries take to regulating AI.

In a rapidly evolving landscape, AI emerges as a catalyst for positive change. The insights provided in these reports demonstrate that AI is not just a technological advancement; it is a strategic tool that can personalise customer experiences, drive sustainable improvements, and shape the future of Travel & Tourism.

27% Cost Savings & Less Food Waste Through AI

Additionally, Julia Simpson revealed that leading hotel groups, including Iberostar, have embraced AI to monitor and curb food waste, delivering a whopping 27 percent cost savings and preventing thousands of kilograms of food from ending up in warehouses.

Managing Director of the Travel, Transport, & Logistics Industry at Microsoft, Julie Shainock, also talked about AI’s growing use in travel. She pointed out how AI improves customer and employee experiences and makes operations more efficient.

We are excited to see what the future holds as AI becomes more widely adopted to automate the more mundane tasks of travel and harness the true spirit of travel to elevate the human experience.

Moreover, the WTTC stated that AI has the transformative power to redefine how Travel & Tourism businesses operate, unlocking unprecedented opportunities for growth and innovation.

Both the WTTC and Microsoft reports stress the critical importance for Travel & Tourism businesses to prioritise AI adoption as a strategic imperative. This involves investing in AI talent and nurturing a collaborative environment that bridges human expertise with AI capabilities.

However, despite growing recognition of AI’s potential benefits, the Travel & Tourism sector faces challenges, notably a shortage of AI-skilled workforce.