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Blissed Alternative Fashion: A colorful shopping experience in Rapid City

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Blissed Alternative Fashion: A colorful shopping experience in Rapid City


Anya’s Take







Right when you walk into Blissed Alternative Fashion, you are hit with a multitude of colors and patterns. Andrea, the owner, has great energy and is excited to start this new venture in women’s clothing since she has been passionate about fashion her whole life. The pieces here are unique and stylish. It feels like your own personal shopping experience and Andrea helps you pick out outfits and will even hem pants for free on site, which I love because pants are always long for me. Andrea is all about responsible fashion and quality over quantity. She also has hand made gift items. Keep an eye on her social media for more on upcoming events and specials.”


Nestled in Rapid City, Blissed Alternative Fashion is situated in the Gap area, right behind Office Depot and next to Sol Yoga and Full Circle Martial Arts. This prime location makes it easily accessible for local shoppers and visitors alike.

Upon entering the store, customers are greeted with an explosion of colors, fun patterns and unique women’s clothing that reflect the owner’s distinct style.

A Store with a Purpose

The store’s vibrant interior is a testament to the owner’s love for pattern-on-pattern designs, clashing aesthetics and a bold color palette. Each piece in the store is selected with a commitment to responsible shopping.

The owner, Andrea Schaefer, ensures that most of the items are sourced from companies that are women-owned, eco-friendly, give back to the community, or are American-made. This dedication to ethical fashion resonates with many shoppers who are keen on avoiding the pitfalls of fast fashion.

Unique Offerings

Blissed Alternative Fashion caters to a wide range of styles, from bohemian to classy, offering special pieces that one might typically expect to find only in larger cities. The store also provides custom tailoring and free hemming services for any purchase made in the store.

Andrea personally handles these alterations, often completing them within 20 minutes or by the next day, ensuring that each customer leaves with clothing that fits perfectly.

Community and Sustainability

The store also features a resale section, where high-quality, lightly used items from brands like Anthropologie and Free People are available. Andrea curates this section meticulously, offering store credit for gently used clothes, which allows customers to shop sustainably and economically.

This section is particularly popular, constantly turning over with new items and providing a budget-friendly shopping option.

Accessories and Gifts

In addition to clothing, Blissed Alternative Fashion offers a variety of accessories, including hats and bags, as well as a small gift section perfect for Mother’s Day, birthdays and other special occasions.

This diverse range of products makes the store a one-stop-shop for those looking to add unique and meaningful items to their wardrobes and homes.







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Commitment to the Community

Andrea has been a part of the Rapid City community for many years, and her love for the town is evident in her business. She believes that Rapid City’s growth and evolving tastes have made it the perfect place for a store like Blissed Alternative Fashion.

To give back to the community, the store is celebrating Teacher Appreciation Month throughout August, offering a 20% discount to teachers. Additionally, on August 8, the store will host a Beers and Besties event, inviting customers to bring their friends for a fun evening of shopping and socializing.

Stay Connected

Blissed Alternative Fashion maintains an online presence through their website.

The store is open from 11 a.m. to 6 p.m., Tuesday to Saturday, and welcomes everyone to stop by and experience the vibrant, responsible and community-focused shopping experience they offer.

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