MGA Entertainment Launches Yummiland Doll Collection

MGA Entertainment has a new offering for little makeup megafans.

Known for its fashion doll and collectible offerings such as L.O.L. Suprise!, Miniverse, and Rainbow High, MGA is launching a new line of dolls. The Yummiland Collection includes small and large dolls as well as make-it-yourself lip gloss or lip balm.

Yummiland Small Doll and Lip Gloss – Greta Grape ($9.99) | Source: MGA Entertainment

Yummiland Large Doll and Num Nom Lip Balm – Piper Peach ($24.99) | Source: MGA Entertainment

Yummiland Lip Gloss Truck ($29.99) | Source: MGA Entertainment

The Yummiland Collection currently includes small dolls with lip gloss, large dolls with Num Nom lip balm, and the Yummiland Lip Gloss Truck. The small dolls come in six flavors to choose from, with each including a 4-inch scented doll as well as a lip gloss base, color, and scent kids can mix together. They also come with a keychain that can hook to the top of the gloss or doll.

The Yummiland large dolls are 10 inches tall and feature brushable hair and removable fashion. The dolls come with a Num Nom: lip balm in the form of a pet. Finally, the Yummiland Lip Gloss Truck includes two flavors of DIY lip gloss and two Num Nom characters. Up to two small Yummiland dolls can fit in the truck.

MGA launched its Yummiland YouTube animated series last June. The series follows the six Yummis as they protect their home with their magical lip gloss powers. Each of the Yummis has her own unique power activated with the application of some gloss.

The new Yummiland Collection is designed for ages 4 and up, and is available at major retailers now, including Target, Amazon, and Walmart.