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ByteDance hits play on AI video creator while Sora seems paused

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ByteDance hits play on AI video creator while Sora seems paused

TikTok videomakers may soon be adding AI-generated content to their dance routines. ByteDance, TikTok’s parent company, has debuted a new text-to-video mobile app exclusively to the Chinese market called Jimeng AI. Though geographically limited for now, Jimeng might become a serious rival to other AI video makers, particularly OpenAI‘s Sora.

As with other AI video creation platforms, Jimeng processes text prompts and makes short videos that attempt to match the description provided by the user. In this case, that means prompts written in Chinese, which is not an option every AI video-making tool provides. Jimeng (which means ‘dream’ in Chinese) could be employed for all kinds of entertainment, marketing, education, and other purposes. Jimeng also offers an AI text-to-image generator as part of the overall package.

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