Major sports betting company coming to Wisconsin in agreement with Chippewa Tribe

LAC DU FLAMBEAU, Wis. (WSAW) – Digital sports entertainment and gaming company DraftKings Inc. has agreed to terms with the Lac du Flambeau Band of Lake Superior Chippewa Indians, which grants market access for DraftKings to begin retail sportsbook operations at the Lake of the Torches Resort Casino beginning Wednesday, August 28.

The deal is pending licensure and regulatory approvals. Upon launch, DraftKings Sportsbook mobile and retail operations will be available in 28 states along with Washington D.C. and Ontario, Canada.

“Lake of the Torches is excited to add retail sports betting to our property as a new gaming amenity for our valued guests to enjoy,” Lake of the Torches Resort Casino CEO Bill Guelcher said. “Our goal is to implement sports betting operations with a strong brand recognition and extremely high-quality product performance, and we’re honored to collaborate with DraftKings as an industry leader.”

Sports fans 21 and older will have access to six DraftKings Sportsbook kiosks and one over-the-counter window on the casino floor.

“DraftKings has established a great relationship with the Lac du Flambeau Band of Lake Superior Chippewa Indians, and we can’t wait to bring the DraftKings Sportsbook brand to Wisconsin,” said Michael Kibort, VP of Retail Sportsbooks at DraftKings. “Providing a best-in-class customer experience has always been a top priority for our company and the opportunity to deliver that experience to customers in yet another state is a proud moment for DraftKings.”

The Lake of Torches Resort Casino features 800 slot machines and a variety of table games, live entertainment, and dining options.

As an active member of the American Gaming Association (“AGA”), DraftKings is committed to promoting the AGA’s Have A Game Plan.® Bet Responsibly™ public service campaign, which educates customers on responsible gaming best practices, such as establishing and adhering to a budget and only engaging with legal, regulated operators.

DraftKings Inc. was created in 2012 to offer products ranging across daily fantasy, regulated gaming, and digital media.

Copyright 2024 WSAW. All rights reserved.