The In Crowd’s Wellness Guide to Tackling New York Fashion Week

Feeling the stress of New York Fashion Week? 

The hustle and bustle of the week-long rush of style is unmatched. It comes with early mornings, late nights, hectic schedules and a serious need for some rest and relaxation. This year, a slew of wellness brands from Poppi to Sakara Life are popping up in the city to offer Fashion Week-goers and city dwellers alike a moment to recharge. Here, a look at all the wellness experiences to check out. 

Poppi World 

Open Sept. 7-8 from noon-5 p.m. at 105 Wooster Street New York, NY 10012

Fan favorite better-for-you soda brand Poppi is popping up in New York City. At the Poppi World activation, guests can experience all the brand’s best gut-friendly flavors, including its latest Cherry Cola, from a soda fountain and leave with limited-edition merchandise. The experience will also include activations from Snif, Yam NYC, CharCharms, Bluestone Lane, Revel Rideshare and more.

Rose Bakery at Dover Street Market x Happier Grocery

Available Sept. 4-13 from 11 a.m.-6 p.m. Monday-Saturday and noon-6 p.m. Sunday at Rose Bakery at 160 Lexington Ave, New York, NY 10016; 7 a.m.-9 p.m. Sunday-Saturday at Happier Grocery at 365 Canal Street, New York, NY 10013

Happier Grocery has quickly become New York’s hottest wellness spot and is often referred to as the city’s Erewhon, L.A.’s favorite healthy grocer. To celebrate fashion week, the grocer is teaming up with Dover Street Market and its café Rose Bakery on a limited-time menu to fuel up for shows and a line of cobranded merchandise, including hats, totes, T-shirts, juices, milks and more. Products will be available at Dover Street Market in New York, on the brand’s site and at Happier Grocery.

Monse x Postcard The Fashion Fuel Smoothie ft. Sakara Life

Available Sept. 8 from 8 a.m.-8 p.m. at Postcard at 31 Carmine Street, New York, NY 10014

Monse is tapping into the smoothie craze, partnering with bakery Postcard to offer a one-day-only fashion week pick-me-up. The Fashion Fuel Smoothie includes Straus Family Creamery Greek yogurt, house-made oat and maca milk, Fiji Water, a blend of fruit including the YuzuCo and Oishii and Sakara Life Detox Water Drops, which is a staple for Monse creative director Lauren Kim. Sakara Life will also be catering backstage at Rachel Comey and supplying product for Joanna Czech to get clients NYFW-ready.