AthletEX Uses Partnerships to Help Former Athletes Transition Into Fitness

Former athletes undergo a significant transition after the end of their careers, which the company hopes to facilitate through partnerships with fitness studios

AthletEX is a brand devoted to providing a community for former athletes. Founded by CEO Taylor Cohen, the company helps to bridge the gap between former athletes and the athlete-minded. AthletEX has strategically aligned with some boutique fitness studios in NYC to offer a wellness experience beyond traditional fitness memberships.

AthletEX partners with fitness studios such as Tone House, Barry’s, AARMY, 54D, Training Lab, Swish House, and Ice Cold Club. These collaborations allow AthletEX members to access a diverse range of workout styles and wellness activities.

“We’ve carefully curated partnerships that align with our mission to support active, ambitious, and fulfilling lifestyles,” Cohen told Athletech News. “Each of these studios brings something unique to the table, whether it’s the high-intensity training at Tone House, the immersive workouts at Barry’s, or the specialized programs at AARMY and 54D. These partnerships are designed to help our athletes maintain the high level of performance and discipline they’re used to, even after their competitive sports careers have ended.”

This summer, AthletEX launched the “Summer Fitness Passport.” The campaign rewarded members for attending events across various partner studios.

“The Summer Fitness Passport is our way of offering a new take on traditional membership clubs,” said Cohen. “It’s designed to reward our members for their dedication to maintaining an active and healthy lifestyle, while also introducing them to new fitness experiences. By attending different events and classes at our partner studios, members can tailor their wellness journey to their personal goals, all while staying connected to a community of like-minded individuals.”

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The “Summer Fitness Passport” campaign has been particularly successful in fostering a sense of community and engagement among members. “We’re bridging the gap between athletes and the athlete-minded by creating opportunities for them to connect, challenge themselves, and grow together,” Cohen added. “Whether it’s a high-energy session at Swish House or a recovery-focused event like our monthly ‘cool down’ series with Ice Cold Club, there’s something for everyone.”

With the success of the “Summer Fitness Passport” and ongoing collaborations with top boutique fitness studios, AthletEX is poised to expand its partnership model even further. “We’re continuously exploring new ways to enhance the athlete experience,” Taylor shared. “Our partnerships are not just about providing access to great workouts; they’re about building a comprehensive wellness ecosystem that supports our members in every aspect of their lives.”