Inside the Literary Travel Boom

In January, when packing my bags for a “reading retreat” in the Dominican Republic, I agonized about which books to bring. A few days later, bellied up to the beachside bar at the all-inclusive Dreams Macao Beach Punta Cana resort (where, in place of barstools, swings are suspended from the thatched ceiling), I sipped a mojito, cracked open James Salter’s Light Years, a novel I reread annually, and knew that I’d chosen well.

But if I’d had any regrets, summoning a new paperback would’ve been as easy as ringing for a book butler. I was down in the DR to experience Pages in Paradise, a collaboration between the publisher Penguin Random House, Belletrist Book Club (the brainchild of actress Emma Roberts), and Apple Vacations (no relation to the iPhone maker). For readers who like to beach, the retreat left no page unturned. The programming kicked off even before check-in: Ahead of arrival, guests could log in to the resort’s app to reserve beach reads from an on-site library curated by Belletrist. Housed in the airy hotel lobby, the collection included buzzy contemporary fiction by the likes of Zadie Smith and Curtis Sittenfeld. Guests could also order books via room service (or personal butler) anytime or select one from the chic library carts located at the adults-only pool. The property’s various bars featured the “Pages Pour,” a specialty cocktail themed to the program’s inaugural book-of-the-month selection, Jenny Xie’s debut novel, Holding Pattern. They called the drink a gin-fashioned—a fruit-forward riff on the old-fashioned, zippy with pineapple-cinnamon syrup.

Exotic as this tropical gathering of book lovers might have been, it’s just one example of a fast-growing business trend: literary-themed travel. We have the pandemic to thank. Reading surged in the early days of Covid, and the habit stuck as lockdowns eased: The biggest two years on record for print book sales in the U. S. were 2021 and 2022. Hotels and tourism companies, eager to lure back travelers, seized on the surge and began featuring books in their marketing. What began as a travel perk has become a full-blown movement to cater to readers with an explosion of new programming, from big-ticket experiences promising author access to solitary retreats. I know, I know—planning a trip around your reading list may never replace your annual golf weekend, but when else will you get the time to actually enjoy that stack on your nightstand? And if it all sounds like giving yourself homework, don’t worry—there definitely won’t be a quiz, and did I mention the drinks?

As a professional book recommender, the question I’m asked most often is “What book should I bring on my vacation?” ​But now there’s a new question to consider: What kind of literary vacation should I plan?

Not every reader is content to lie by the pool and read for days on end. Some are looking for a more kinetic experience—one that lets them interact with fellow readers, and even their favorite writers. Enter the “Gone Girl cruise.” In fall 2022, author Gillian Flynn set sail down the Danube with some of her biggest (and most well-heeled) fans as part of Avalon Waterways’ Storyteller Series, cruises that offer literary travelers a chance to voyage in close quarters with authors and other storytellers. When Flynn tweeted about the cruise, it quickly became a viral sensation. On-board accounts detailed a true-crime extravaganza, with guests returning to their rooms each night to discover blood-spattered notes, themed to Flynn’s novels, on their pillows. Sure, it’s a little dorky—but we’re all fans of something, and if crime novels are your thing, what could be better?

This article appeared in the April/May 2024 issue of Esquire
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For readers who can’t splash out for getaways abroad, there are literary destinations closer to home, too. In the artsy hamlet of New Hope, Pennsylvania, the historic luxury hotel River House at Odette’s offers Riverside Reading, a program that pairs complimentary access to a curated library (via digital app or hard copies throughout the hotel) with intimate author experiences. With bookshelves stationed on each floor and authors rolling through seasonally, guests can dip in and out of the programming as they please.

When I visited River House deep in the grips of a harsh Pennsylvania winter, I discovered a reader’s paradise: My room boasted a fireplace, a private balcony, and serene views of the rushing Delaware River. After turndown service, I found a keepsake leather bookmark on my pillow. That evening, a few dozen guests gathered for a talkback with the novelist Jean Hanff Korelitz. In a ballroom festooned with red carnations (a nod to the cover of her latest book, The Latecomers), Korelitz fielded rapid-fire questions about her inspiration, her writing process, and her hit novel The Plot. After the formal conversation concluded, starstruck guests crowded around her at the bar. “When people come up to you and say, ‘I loved your book,’ that really means something to writers,” Korelitz told me. As the owner of BookTheWriter, a service connecting authors and readers through pop-up book clubs hosted in New York City apartments, Korelitz knows a thing or two about making connections. In the recent boom of literary travel experiences, she sees a broader post-pandemic trend of readers craving the chance to get up close and personal with their favorite writers. “The ways of access to authors have multiplied exponentially,” she said. “I find it to be very inspiring.”

For an early-career author like Xie, who was at Pages in Paradise, seeing her novel highlighted was both exciting and transformative. That’s the thing about literary travel—it allows us to transcend our ordinary lives in more ways than one. “There’s a certain sense that we don’t have the space to read unless we’re traveling or living outside of our day-to-day,” said Xie. “A book takes you outside of your physical environment and your lived experience. Travel does that, too, so they join together in this really beautiful way to truly transport you.” That’s a journey worth taking.

HOW TO PLAN YOUR OWN LITERARY VACATION

Ready to take off on a bookish getaway? Literary travel isn’t “one size fits all,” so whatever type of reader you are, we’ve got a prescription for it. Choose your own adventure below.

For the fan

The Gone Girl cruise is over, but Avalon Waterways isn’t slowing down anytime soon: Its upcoming slate of Storyteller Cruises includes actor Graham McTavish (sailing down the Rhine River) and Outlander phenom Diana Gabaldon (voyaging down the Danube).

For the R&R chaser

Looking for a more relaxed experience? At the Reeds at Shelter Haven, an upscale resort on the Jersey shore, guests can participate in Reeds’ Reads, a seasonal book club featuring guided discussions, with authors sometimes joining via Zoom for Q&A sessions.

For the aspiring writer

Chances are, your favorite author is side-hustling by leading retreats in pastoral Europe. To get in on the action, pay close attention to their social-media feeds, or search for guided trips through an experiential- tourism outlet like TrovaTrip.