Roblox’s CEO on getting to 1 billion users

Roblox CEO David Baszucki has a goal that even he admits is “a little audacious”: to grow the company’s share of the global gaming market’s revenue to 10 percent in the coming few years. 

For comparison, the company’s investor guidance of $4.2 billion in bookings this year is about 2 percent of the global gaming market, which Roblox estimates to currently be between $160 billion and $180 billion. Baszucki shared this goal, which ladders up to his ultimate mission of reaching 1 billion users, during the company’s annual developer conference on Friday.

The scale of Roblox is already staggering relative to external perception of the platform still primarily being for just kids gaming. There are now 25 experiences with over a million daily actives, and as Matthew Ball recently highlighted, “it’s likely Roblox has more monthly users than the entire AAA gaming ecosystem combined.”