Week in Review: YMU’s TikTok Star Takeover, Amazon’s New Live Shopping Channel, and Updates From YouTube and Snapchat

It’s been another week filled with groundbreaking developments in the Creator Economy, where influencers and interactive content took centre stage. 

From talent agency YMU’s acquisition of five major TikTok influencers to YouTube’s introduction of Shorts ads, Snapchat’s strides towards transparency with generative AI watermarking, and Amazon’s bold venture into interactive shopping with Amazon Live, this week’s news encapsulates the dynamic evolution of online platforms and their efforts to engage audiences in innovative ways.

Let’s dive straight in…