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The new and mysterious Xbox and Activision studio ‘Elsewhere Entertainment’ has expanded hiring across into Sweden “to craft a franchise with an enduring legacy”

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The new and mysterious Xbox and Activision studio ‘Elsewhere Entertainment’ has expanded hiring across into Sweden “to craft a franchise with an enduring legacy”

What you need to know

  • A few weeks ago, Microsoft and Activision unveiled Elsewhere Entertainment, a new studio based in Poland, tipped to work on a brand new “AAA” narrative-led “genre defining” game. 
  • The studio has been relatively quiet since, but they’re quite clearly cooking up something interesting in the background. 
  • Today, Activision unveiled 20 new positions within Elsewhere, including an expansion to Sweden as well. 
  • Sweden is a global leader in game development, featuring developers like DICE (Battlefield), Ubisoft’s Massive (The Division 2), and Mojang (Minecraft). 
  • Microsoft and Activision also recently boosted its mobile games team within Blizzard, comprised of King veterans. 

The video game industry has seen some unprecedented churn in recent years, partially triggered by the wave of instability in the post-pandemic economy. Evolving user behavior, stretched budgets, and high interest rates have all contributed to a difficult time for the video game industry, but there are some optimistic green shoots if you keep your eye out for it. 

A few weeks ago, Microsoft subsidiary and prolific mega-publisher Activision unveiled Elsewhere Entertainment. Unexpectedly and out of nowhere, Activision revealed that Elsewhere Entertainment is working on a brand new “AAA” narrative-based franchise, which the firm hopes will redefine the entire genre. 

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