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Fast-Food Fashion: Are We Lovin It?

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2 months ago

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Fast-Food Fashion: Are We Lovin It?

Discourse on the McDonaldisation of fashion is typically concerned with fast fashion, but what’s equally as intriguing is the fast-food chain’s literal presence in the industry.

The Golden Arches have partnered with the likes of Cactus Plant Flea Market, Adidas, Eric Emanuel, Vain, Verdy and Palace (we covered this drop!) during the last two years. Also, musicians like Travis Scott and Saweetie, Cardi B and Offset on conspicious merch.

Jerritt Clark

All of it has been surprisingly good. By good, we mean pieces – tees, caps, shorts, trainers and more – have been original, wearable, buzzy and of a decent quality.

Sure, you wouldn’t want to wear it every day – just as you wouldn’t want you entire diet to consist of Mcthis and Mcthat – but, actually, we think there’s a place for it.

Up next to satiate your sartorial sodium levels is an expansion of its Crocs collaboration (which you can shop here) which comes in the form of Happy Meal keychains.

Naturally, other fast-food chains are following in Ronald McDonald’s big red footsteps.

KFC served up a zingy collection with American pop culture label BoxLunch earlier this summer.

More excitingly, Greggs has just lent the likeness of some of its most popular goods – including its sausage roll and its jammy heart biscuits – to contemporary British artist Dion Kitson who’s used them to cook up of 22-carat gold-plated jewellery. Why? To mark the 40th anniversary of London Fashion Week, apparently.

greggs jewellery

Greggs

And since prices start at £36 – that’s for the sausage roll stud earrings and the vegan sausage roll stud earrings, which, as far as we can tell, are identical – perhaps this isn’t something to snub. (Remember: gold plated.)

That’s not to say that we’ll be wearing them at LFW this weekend, though.

Our loyalty lies with Wenzels.

The ‘Baked in Gold’ collection will launch at 10am on Friday 13 September. Follow Greggs on Instagram to stay informed about the drop.

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