iFIT’s New AI Coach Delivers Personalized Fitness Plans

By Daniella Parra

iFIT said it released its new AI Coach with over 40 different products across its NordicTrack and ProForm home fitness brands.

The AI personal trainer creates a fitness plan specific to each person’s goals and schedules, syncing to the iFIT enabled machine, the company said.

Through texting, the AI coach sends reminders, updates and fitness answers, it said.

“We are at a turning point in fitness as AI enables us to deliver truly personal experiences,” says Kevin Duffy, iFIT Chief Executive Officer. “Our team has updated our entire hardware and software experience using best-in-class technology that delivers real results for every member.”

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