Massive LED dome offers new immersive entertainment in Dallas area

Yeah, that’s a good question because would the seats up front be really better or would it be better to sit in the middle or what?

No, they’re like raked seating and they’re all nightclub seating. So it’s not theater seating. You’re all sitting around a table having cocktails or food and the seating goes up.

So wherever you’re sitting, you have a really good view. Each tier might be a slightly different one, but they’re all fabulous views. You’re all courtside or ringside.

And the other thing is that it’s designed to be done with friends. Like you can go to a theatrical show a play by yourself and you’re there. But this is really designed to be experienced with friends. You’re sitting at a nightclub table with friends and you’re also enjoying the game.

That is wild. So does this go beyond sporting events or are there other options they’re planning for this Cosm experience?

So sports are going to be the main driver, but they’re looking at it for concert overflow.

Like, for example, it would have been fabulous if it were up and running for the Taylor Swift concerts because that was in such high demand and the tickets were so expensive. This would have been a great overflow. So they’re looking at concert overflow.

When the Olympics come to Los Angeles, they’re looking at event overflow like that. But it can also be for lesser-seen sports, like sports that you might not be able to get on television, but they can pipe it in. This is all produced over the cloud, which enables real-time processing.

That is really interesting. You know, it sounds a lot like what I’ve been reading about the Sphere in Las Vegas, only perhaps this is more immersive since you’re sitting at tables and not in sort of theater seats.

Yeah. And I also wanted to say that they’re having shows – like they’re piping in from Las Vegas the Cirque du Soleil show. And they’re having kind of psychedelic or epic journeys. There’s a movie that takes you through the cosmos from the point of view of an astronaut.

It’s for immersive entertainment, as well. And they’re also going to have educational programing, rocket launches or lectures. So that’s sort of the extended version.

Well, you know, you think about being able to go through the rainforest or something like that. What an experience that would be. Or go up to Alaska without the cold. Do you think this is the kind of thing people will do over and over again or is this more of a novelty, knowing what you know about the industry?

I mean, for someone like me who’s a space nerd, I would go to it to see rocket launches. You know, when Starship eventually launches or when the SLS eventually launches, I would go for that.

But I see it as people who are trying to get hard-won tickets to, like, a huge concert – like Taylor Swift. And I really see it as a way for people to experience being at games that they never would have been able to be at and only view on television.

I hope it continues. I think it’s a nice addition to other forms of immersive entertainment. I like the novelty of it, but I also like the spirit of it. So I hope that it continues and does well.