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It’s not too early to start shopping! These will be the most sought-after holiday toys of 2024

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It’s not too early to start shopping! These will be the most sought-after holiday toys of 2024

Just because many of us have fall fashion and pumpkin spice lattes on our minds right now, doesn’t mean it’s too early to start thinking about shopping for the holiday season.

That’s especially true when it comes to the hottest toys of the year. In previous years, we’ve seen some of the trendiest and most sought-after toys sell out before the holiday celebrations even kicked off! So the earlier you can start shopping, the better.

Thankfully, retailers like Amazon and Walmart have already begun releasing their hot toy lists for the year, allowing shoppers to get a head start on grabbing the coolest new finds for kids of all ages.

We’re highlighting some of the top finds from the lists that we’ve seen so far below, including picks from classic brands like Barbie and Marvel along with buzzy new releases. Plus, we’re sharing some of the bestselling toys from 2023 for anyone who needs a little extra inspo.

Amazon Toys We Love | Walmart Top Toys | Bestselling toys of 2023 | How We Chose

Amazon Toys We Love

CRA-Z-Slimy Stitch Slime Toy

This affordable toy combines two things kids love: Stitch and slime! The blue slime is said to be soft, airy and stretchy so they’ll get plenty of satisfying slime pulls.

Furby Furblets Fierce & Fabulous 2 Pack

Kids and parents will get a kick out of this nostalgic toy. These mini Furby Furblets feature so many of the things you remember about the original toys — the cute sound effects and reactions — in a cute, pocket-sized design!

Threeking RC Stunt Car 

This isn’t your average remote-controlled car! It can roll, rotate and drive upside down to easily get over any obstacle or terrain. While they can drive it around the house or backyard, it’s also said to be able to drive smoothly over stones, sand and more.

Bitzee Disney Interactive Toy

Bitzee’s interactive pet toy was one of the hottest toys of 2023 — and the brand released a new version earlier this year that’s perfect for Disney fans. They can unlock more than 30 Disney characters, ranging from Simba to Mickey Mouse, and interact and play games with them.

Amazon Delivery Van Ride On Toy

Does your kid love watching the Amazon delivery person drop off the packages? Now they can scoot around on a delivery van of their own. The ride-on toy has under-seat storage where they can keep the wooden packages and other toys

Walmart Top Toys

Barbie Mini BarbieLand Doll & Vehicle Set

Barbie is ready for her road trip in BarbieLand! The playset comes with a doll, car and tent, so your kids can take her on a grand adventure. Even better, when they pour cold water over the car it will change colors.

Moose Games Pickleball Blast

Kids can get in on the pickleball craze at home with this fun game! They’ll use their paddle to smash the wiggling pickle and flip over their opponent’s pickle lids. The brand says it’s perfect for kids aged 6 or older. It requires two people to play, so it’s great for siblings or sleepovers.

Marvel Spider-Man Super Web Slinger 

They’ll feel just like Spider-Man when they slip on this web slinger. It comes with a can of web fluid, but it also works with water, so there are multiple ways for them to save the day.

Melissa & Doug Dust, Sweep & Mop! Set

This classic toy is said to help kids learn independence and responsibility as they pretend to help with chores. They’ll be so excited to get out their own broom when it comes time to clean!

Jurassic World All-Out Attack Tyrannosaurus Rex

Inspired by the “Jurassic World: Chaos Theory” animated series, this T-Rex action figure has plenty of fierce features that will inspire hours of imaginative play. When they press the button, the dinosaur will thrash its neck and let out a fierce roar — hit it five times in a row and the roar is even louder!

Bestselling toys of 2023

Air Hogs Zero Gravity Sprint Wall Climber

This cool remote-controlled car was one our our Gifts We Love picks in 2023 and a bestselling toy for the season. It features a patented technology that allows it to climb up walls and even on the ceiling. It’s said to be easy to control, so kids aged 4 and older can get in on the fun.

Fisher-Price Laugh & Learn Mix & Learn DJ Table

Baby’s got beats! This “DJ table” features more than 100 songs, sounds and learning phrases for them to bounce and sing along to. It features three Smart Stages learning levels to grow along with your baby and help them learn colors, shapes, the alphabet and even Spanish words.

Educational Insights GeoSafari Jr. Kidnoculars

Little explorers won’t even need to leave the backyard to get up close and personal with nature when they have these binoculars. They provide two times magnification, without any confusing knobs or extra focus features, so kids can get a closer look at plants, bugs, leaves and more.

Furby Coral

When kids press Furby’s heart gem and say “Hey Furby!” they can give the little animal commands, talk or sing with their new friend.

“The product is absolutely adorable,” one shopper shared. “It allows for interactive play between both children and other furbies. I purchased two for my granddaughters and was amazed at how cute they were. They are definitely an upgrade from the original version my daughters played with as children.”

How we chose

To create this list, we looked at Amazon and Walmart’s hot toy lists and selected a handful of our favorite picks from each one. We also selected some bestselling toys from our coverage last year.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.


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