Colorado State and Rams Sports Properties Inks Partnership with UKG, Featuring 50-Yard Line Logo at Canvas Stadium for the Rocky Mountain Showdown Game

FORT COLLINS, Colo. — A partnership between Colorado State University, Learfield’s Rams Sports Properties, and HR technology provider, UKG, was announced today, making it one of the first college athletics programs to feature an on-field logo at the 50-yard line this football season. The UKG logo will be prominently featured at Canvas Stadium for the Rocky Mountain Showdown, the rivalry game between Colorado State and Colorado which will kick off Saturday, September 14. The game will be hosted in Fort Collins for the first time since 1996 and will be nationally televised.

“Adding UKG’s logo at the 50-yard line is just another innovative way we are pushing to grow our department and a point we take pride in,” said John Weber, Director of Athletics at Colorado State University. “Having partners like UKG join us in this initiative is a great feeling. The addition of the field logo adds to the excitement leading to Saturday’s game.”

In addition to on-field visibility and other in-venue signage, UKG will benefit from extensive exposure through the nationally televised broadcasts which will air on CBS during peak viewing hours. UKG HR, payroll, and workforce management software is leveraged by countless colleges and universities nationwide as well as some of the best-known professional sports teams which makes this partnership especially unique and poignant.

“At UKG we are all about delivering great experiences, which is what we expect the Rocky Mountain Showdown rivalry to deliver,” said Meghan Setzer, Group Vice President of Marketing Communications at UKG. “We are thrilled about the opportunity to make a bold statement during this exciting event.”

“It is tremendously exciting to see UKG and Colorado State embrace the opportunity to elevate one of their most important games of the season,” said Kim Damron, President of Learfield Sports Properties. “Featuring UKG’s logo at the 50-yard line of this nationally televised rivalry game is the perfect way to amplify their brand both in Fort Collins and to fans nationwide.”

Rams Sports Properties, the locally based team of Learfield—the media and technology company powering college sports – is the exclusive multimedia rights holder for Colorado State Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of Colorado State University. This sponsorship opportunity was created in collaboration with Rams Sports Properties and Learfield’s corporate business development team.

About Colorado State University
Colorado State University, one of the nation’s top-performing public research institutions, has more than 33,000 students. Founded in 1870 as Colorado’s land-grant institution, CSU is renowned for its world-class faculty and research and academic programs in infectious disease, atmospheric science, clean energy technologies, human and animal health, environmental science, global business and more. CSU graduates on average carry less student debt and are employed at higher rates than their peers nationwide.

About UKG
At UKG, our purpose is people. We are on a mission to inspire every organization to become a great place to work through HCM technology built for all. More than 80,000 organizations across all sizes, industries, and geographies trust UKG HR, payroll, workforce management, and culture cloud solutions to drive great workplace experiences and make better, more confident people and business decisions. With the world’s largest collection of people data, work data, and culture data combined with rich experience using artificial intelligence in the service of people, we connect culture insights with business outcomes to show what’s possible when organizations invest in their people. To learn more, visit ukg.com.

Copyright 2024 UKG Inc. All rights reserved. For a full list of UKG trademarks, please visit ukg.com/trademarks. All other trademarks, if any, are property of their respective owners. All specifications are subject to change.

About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.