UA and Razorback Sports Properties Extend Partnerships with Walmart and Tyson Foods adding On-Field Logos

FAYETTEVILLE, Ark.  — The University of Arkansas, in coordination with Learfield’s Razorback Sports Properties, is proud to announce a landmark sponsorship extension with Tyson Foods and Walmart. The enhanced partnerships make Arkansas one of the first college athletics programs to feature on-field logos during home football games. The agreement underscores Arkansas’ long-standing partnerships with Walmart and Tyson Foods and provides them with an exciting platform to engage Razorback fans.

The Tyson Foods and Walmart logos will debut on each of the 25-yard lines of Frank Broyles Field at Donald W. Reynolds Razorback Stadium starting September 14^th when the Razorbacks host the University of Alabama at Birmingham.

“We are grateful to our longtime partners Walmart and Tyson Foods for stepping forward once again to support Razorback Athletics and the University of Arkansas,” said Hunter Yurachek, Vice Chancellor and Director of Athletics at the University of Arkansas. “Their investment continues to be meaningful in the lives of our 465 Razorback student-athletes and our program. It is only fitting that when fans watch the Hogs play at Donald W. Reynolds Razorback Stadium, they will be reminded of two Arkansas born success stories that transformed our state and reshaped our world.”

As part of the sponsorship, Tyson Foods and Walmart will gain extensive visibility through their logo’s placement on the field, through television visibility and exposure on social media platforms. Additionally, Walmart and Tyson Foods will leverage opportunities to engage with Razorback fans through exclusive sponsorship activations, events, promotions and content collaboration with student-athletes.

“Walmart is proud to be a longtime supporter of our hometown teams at the University of Arkansas and of programs that give students opportunities to compete at the highest levels of academics, business and sports,” said Doug McMillon, President and CEO, Walmart Inc., “We’re excited to expand the ways in which we stand alongside these talented students.”

“At Tyson Foods, we are deeply committed to supporting students, student-athletes, college sports and our local communities. By investing in college education and athletic programs, we aim to foster growth and talent, ensuring a brighter future for the next generation,” said John Tyson, Chairman of the Board, Tyson Foods.

“This is an opportunity to make a commitment to the Razorback nation and elevate our brand both in Arkansas and to fans across the country,” said Donnie King, President and CEO of Tyson Foods.

About Arkansas Razorbacks Athletics

The University of Arkansas Department of Intercollegiate Athletics continues to pursue its vision – To Be Our Best – while fulfilling its mission of developing 465+ student-athletes into Razorbacks and Champions for Life. As members of the Southeastern Conference (SEC), the Razorbacks consistently compete and win in the nation’s best conference while proudly representing the University of Arkansas and the entire state. Arkansas has more than made its mark in the most competitive conference in the nation, winning eight NCAA titles and 36 SEC Championships in the past six years, including 28 conference titles in the past four years alone. Both marks lead all SEC programs and the Razorbacks 36 titles are more than six other league programs combined in that same timeframe.

About Tyson Foods

Tyson Foods, Inc. (NYSE: TSN) is a world-class food company and recognized leader in protein. Founded in 1935 by John W. Tyson, it has grown under four generations of family leadership. The Company is unified by this purpose: Tyson Foods. We Feed the World Like Family™ and has a broad portfolio of iconic products and brands including Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright®, State Fair®, Aidells® and ibp®. Tyson Foods is dedicated to bringing high-quality food to every table in the world, safely, sustainably, and affordably, now and for future generations. Headquartered in Springdale, Arkansas, the company had approximately 139,000 team members on September 30, 2023. Visit www.tysonfoods.com.

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

About Learfield

Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.