Mark Cuban gives Elon Musk business advice in latest jibe

Mark Cuban offered Elon Musk some business advice for his platform X in the latest jibe shared between the two entrepreneurs on the social media site.

Cuban commented on September 17, “Hey @elonmusk this could make @X profitable,” while sharing a previous post of the patent receipt of a new software Cuban and two others had invented. Cuban appeared to have to turned off the comments of the post.

In the original post, Cuban explained the system was designed to “deliver ads, of any media type, from social media or any other software with a user profile.” The screenshot of the receipt was also shared by Cuban on September 17.

Cuban added that the system also enabled the owner of the profile, or the platform itself, to sell advertisements in the original post, saying, “If you want to add revenue to your platform, just ask!”

The system can be used for a website, marketplace and social media site, which would include Musk’s platform X, formerly Twitter, which has been reported to have seen a substantial drop in revenue since Musk’s takeover.

Cuban and Musk have been contacted by Newsweek for comment.

The social media platform taken over by Musk has significantly decreased in value. After after the billionaire bought the platform at $44 billion, profits fell by 54 percent in 2023, according to the tech and design news outlet Fast Company.

This is thought to be because previously Twitter generated 92 percent of its revenue by advertising, something which Musk distanced himself from, the outlet added.

Musk instead tried to generate revenue from building up X Premium, the equivalent of Twitter Blue, meaning he would collect profit from those willing to pay a subscription of $8 a month for the more advanced version of the platform.

Tech site Mashable reported that X has recorded heavy losses. For example, it said that it lost $456 million in the first quarter of 2023, despite X CEO Linda Yaccarino saying the platform would become profitable in 2024.

Cuban has also recently in an interview with Wired said he would buy Fox News “in a heartbeat” if he could afford it, which he admitted he couldn’t, and that he wished he could buy X, but that he knew Musk “wouldn’t sell it,” the business news outlet Fortune reported.

Cuban’s jibe at Musk over the profits made by X came as the latest challenge in the back-and-forth the two billionaires have had on X.

Earlier this week the Shark Tank investor confronted the Tesla CEO for calling out his support for the Kamala Harris campaign.

Cuban congratulated Musk on the successful SpaceX mission that saw the first nonprofessional astronaut perform a spacewalk, and then said to Musk that if he had any questions about Harris’ “policies and approach,” that he’d be happy to “tell you what I know.”

Cuban also appeared to turn the comments off on the post, which he shared on September 15.

Cuban’s response came after Musk shared a post from the account @amuse saying that Cuban “thinks you should pay more in taxes,” with the comment “Hmm,” but the X owner has not seemed to have posted any other jibes at Cuban since.

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