The Best Early Beauty Deals From Top Brands to Shop Ahead of Amazon’s October Prime Day

CosRx Snail Mucin 96% Power Repairing Essence

Editor testing and review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After two weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead.” — WWD Shop Senior Beauty & Lifestyle Commerce Editor Claire Sullivan

Price upon publish date of this article: $14.99

Kitsch Satin Heatless Curling Set

Editor testing and review notes: “The hype is real with this product. As someone who regularly styles their hair, and is focused on healing my tired, color-treated mane, I will never go without this sleep-in rod. It takes me about five minutes to twist my hair around it and it’s so comfortable that doesn’t interfere with my essential beauty sleep. I find it works best on dry hair, though the satin rod works great on damp strands too, as it won’t absorb any moisture, and, in a handful of hours, results in a genuinley healthy shine.” — WWD Shop Commerce Writer and Producer Olivia Cigliano

Price upon publish date of this article: $15.98

Grace & Stella Under Eye Masks

If you struggle with dark circles, these celeb-loved eye masks are your ticket to a bright-eyed-and-bushy-tailed glow. They work to hydrate and rejuvenate delicate skin with sea moss, niacinamide, hyaluronic acid, glycerin, and rosemary leaf extract.

Price upon publish date of this article: $13.77

Wavytalk Pro Thermal Brush

Editor testing and review notes: “The Wavytalk Thermal Brush sold me. It actually fills a gap in my hair styling tools rotation, where it can create an instant blowout on air-dried hair (my preferred method of hair drying) or quickly reshape my curtain bangs. And, with a simple twist of the wrist, it can even make a full head of voluminous ringlets that last all day. I can tell this will be a secret weapon for travel when I’ll need just one, simple tool to refresh my strands.”  — Cigliano

Price upon publish date of this article: $39.97

L’Oréal Paris Voluminous Panorama Volumizing and Lengthening Mascara

Amazon’s Choice
6K+ bought in past month

Editor testing and review notes: “The L’Oréal Paris Voluminous Panorama Mascara wand successfully combed product from root to tip, resulting in a pretty wispy effect that effectively transformed my eyes without appearing overly dramatic or overdone. I found it easy to flare the outer corners of my lash line for a flattering cat-eye effect and noticed zero flakes or smudges after a long day at the office and a post-work fitness class. The formula also effortlessly melted away with just a simple face wash.” — Cigliano

Price upon publish date of this article: $10.66

Heeta Hair Scalp Massager 2 Pack

Amazon’s Choice
4K+ bought in past month

Editor testing and review notes: “This top-selling scalp massager is a shower routine game-changer. I love how well it lathers shampoo into my scalp — and the massage feels so good after a long day. Plus, I don’t have to worry about ruining my manicure.” — Sullivan

Price upon publish date of this article: $6.29

Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel Moisturizer

Editor testing and review notes: “This moisturizer gives my skin an instant boost of hydration. It absorbs so quickly and makes for an ideal makeup base in the mornings — and is especially lightweight in hot weather. I love applying it fresh out of the shower after applying a face serum.” — Cigliano

Price upon publish date of this article: $13.48

L’Oréal Paris Makeup True Match Lumi Glotion

Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.” — Sullivan

Price upon publish date of this article: $13.98

Eos Shea Better Body Lotion

Editor testing and review notes: “I have generally tough skin, but for some reason the skin on my legs is especially sensitive. This body lotion caused zero irritation, and I love it as a summer swap for my typically thick winter moisturizers. It glides on and absorbs so smoothly, and even acts as a great base for applying self tanner on top. It’s a great value for the price — I’ve used it for over two months and I still have plenty of product left to enjoy.” — Cigliano

Price upon publish date of this article: $8.69

Hero Cosmetics Mighty Patch The Original Pimple Patch

Editor testing and review notes: “Mighty Patch Original patches have duct tape-caliber sticking power. I have dry skin, so I’m always layering on face serums and moisturizers before bed — these stickers stay put, even on top of those skin care products. They’re peerless for purging whiteheads.” — Sullivan

Price upon publish date of this article: $17.99

Ouai Fine Shampoo + Conditioner Set

Editor testing and review notes: “This dynamic duo simply pumps up the volume and hydrates my hair without making it look greasy by midday. It’s an incredible value for what it delivers. If you have fine hair and have yet to see what all the Ouai buzz is about, start with this set.” — Cigliano

Price upon publish date of this article: $59

EltaMD UV Daily Broad Spectrum Sunscreen

Editor testing and review notes: “This is a daily staple in my skin care routine and I never leave the house without slathering it all over my face, neck and tops of my hands.” — Sullivan

Price upon publish date of this article: $37

Samnyte Hair Wax Stick

Editor testing and review notes: “When I first dabbled in the slicked-back ponytail look, this stick was my training wheels — it’s mess-free to apply and practically glues down the flyaways my naturally curly hair gets around my temples. And even after trying pomades and oils that go for $30 or more, I still find myself coming back to this budget-friendly stick. It doesn’t leave white specks in its wake and ensures my hair won’t budge, even in gusty weather.” — Sullivan

Price upon publish date of this article: $7.99

Maybelline Lifter Gloss

Editor testing and review notes: “Maybelline’s Lifter Gloss in shade Moon (shown) is my favorite lip product right now. It’s a nude pink that gives my smile some oomph. The chubby doe foot makes it easy to apply without a mirror, and the chunky tube makes it easy to find in my cluttered bag.” — Sullivan

Price upon publish date of this article: $8.98

Biodance Bio-Collagen Real Deep Mask

Amazon’s Choice
100K+ bought in past month

Editor testing and review notes: “Hello hydration! I always thought all sheet masks basically work the same, that is, until I tried Biodance’s. It leaves my skin supple and soft, and even makes it look plumper. When I use this mask before bed, I wake up with the most beautiful glowing skin.” — Cigliano

Price upon publish date of this article: $16.50