Wrangler and Staud release fall collaboration

Wrangler launched a fall collaboration with contemporary fashion brand Staud last week, according to a press release sent to Fashion Dive.

The nine-piece drop is the third time the brands have partnered, and the capsule features styles inspired by Staud’s Fall 2024 collection, per the press release. Pieces are available online through Staud and Wrangler, and in Staud stores and select Nordstrom locations. Prices for the collection range from $165 to $395.

New for fall is a reversible cotton sherpa-lined version of the Biggest Jean Jacket, plus three new denim jean cuts, with pieces available in seasonal shades of green, brown and cream, in addition to traditional indigo hues.

As part of the partnership, Staud will host styling events at five Nordstrom locations in Nashville, Tennessee; Los Angeles; New York; Houston; and Scottsdale, Arizona. At the events, customers can get fashion advice and participate in interactive fashion experiences, per the release.

Products from the fall 2023 and spring 2024 iterations of the collaboration are still available online as of press time. The brands have not announced plans for a future release, according to a Wrangler spokesperson.

The first collaboration between Wrangler and Los Angeles-based Staud launched last year, and at the time of launch, Sarah Staudinger, co-founder and creative director of Staud, said Wrangler’s denim heritage aligned with Staud’s brand ethos.

“Together, we have created a collection that combines Wrangler’s iconic styles and infuses them with our DNA,” Staudinger said in a news release.

Meanwhile, Wrangler continues to lean into nostalgia-inspired brand collabs. Following its popular 2023 Barbie collection, it launched a collab with Hot Wheels last month.

In addition, the Kontoor-owned brand just launched a new advertising campaign. Titled “Good Mornings Make for Better Days,” the Western-influenced ads run on streaming video, social media, audio and TV platforms, and the campaign is the brand’s first global ad push since 2021.

Wrangler is well-positioned to capture fashion’s latest denim moment. At New York Fashion Week’s fall-winter 2025 shows earlier this month, denim-on-denim looks were a pervasive trend on multiple runways.

In its Q2 earnings, released in August, Kontoor reported an overall 1% revenue decline, while its Wrangler brand revenue was up 1%, with DTC growing 10% and wholesale declining 1%. International revenue was up 7%, and U.S. revenue for the brand was flat.