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Rally House is expanding its footprint in one of America’s best-known college towns.

The sports apparel and merchandise retailer is taking over three stores in Ann Arbor, Mich., bringing its store count in the city to four and 23 in the state. The new Rally House locations will fill three former M Den retail spaces after the retailer won an auction to acquire the assets of the bankrupt University of Michigan athletic retailer.

The stores are located on State Street, Main Street, and across from Michigan Stadium in a lot shared with a coffee shop on game days.

As the official retailer of the NCAA’s Big Ten Conference, Rally House says it is “uniquely positioned” to offer fans a comprehensive selection of Michigan Wolverines gear, along with merchandise from other Big Ten schools and professional sports teams. Each Rally House location in Ann Arbor will feature an expansive selection of Michigan Wolverines jerseys, hoodies, t-shirts, hats and accessories from top brands like Nike, Jordan Brand and New Era.

“We know how strong the Michigan Wolverines community is, and we’re dedicated to providing the largest and best assortment of Wolverines gear in Ann Arbor,” said Aaron Johnson, VP of marketing strategy at Rally House. “Whether fans need apparel for game day at The Big House or everyday school spirit wear, we have them covered. Pairing with the amazing Michigan Wolverines assortment, customers will also find merchandise for the Detroit Lions, Detroit Tigers and perfect local Ann Arbor and Michigan souvenirs.”

[READ MORE: Rally House in store milestone; ‘just getting started’]

Based in Lenexa, Kan., Rally House operates more than 250  locations across 21 states, opening its 200th store this spring.