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Shopping for kids? These are the hottest toys of 2024, according to Target
If you’re shopping for toys this holiday season, Target has you covered.
The retailer just dropped its Bullseye’s Top Toys list for 2024, revealing the trendiest toys for the season. The list is filled with more than 60 toys from top brands like Lego, Star Wars, FAO Schwarz and Barbie. There are picks for every budget (toys start at just $8) and age range, so whether you’re shopping for a one-year-old, toddler or a hard-to-please tween, you’ll find something for everyone on the list.
Keep reading to shop some of our top picks from the list.
Top toys under $20 | More of Bullseye’s Top Toys | How we chose
Bullseye’s Top Toys under $20
Mini Brands Garden Collectible Capsule
Each of these capsules comes with pieces for them to build their own garden! They can collect 18 plants, including succulents, orchids and flowers.
MGA’s Miniverse Make It Mini Spa
Each ball comes with real ingredients that they can use to create their own mini spa item, like a mini bath bomb, sugar scrub or soap. The capsule turns into a mini tub that they can keep their spa items in.
Polly Pocket Target Bullseye Adventure: Doll Playset
Polly Pocket is ready for a shopping spree! The playset opens up to reveal a mini Target store with three dolls and 12 accessories, so kids can fill up their shopping cart, take the elevator or grab something from the snack bar.
Kinetic Sand Squish Motion Set
This fun playset was also one of The Toy Insider’s hot toy picks for the year. Kids can use the stampers to create shapes out of the sand and then place them on the sand space to watch their creations come to life.
More of Bullseye’s Top Toys
Hasbro Darth Vader Action Figure with Role Play Mask
This set comes with a six-inch Darth Vader action figure as well as a lightsaber toy and a mask so they can channel their favorite “Star Wars” villain. It’s the perfect gift for kids ages 5 and older.
Cool Maker Go Glam Nail Studio
No need to make a trip to the nail salon when they have this studio at home. It comes with easy-to-use nail polish applicators and stampers so they can create their own custom nail look.
Pixel Petz, Interactive Corgi
Meet Pixel Petz, a fun, interactive digital pet. This corgi will respond to their voice and touch and can even play with other Pixel Petz. The more they play with it, the more it will develop its own unique personality.
Lego City Space Science Lab Toy Building Set
Kids interested in space will love this set. It’s a fun activity as they put together all of the pieces, but it also turns into a playset with a botanical tower of alien plants, control room, sleeping quarters and a kitchen that will inspire hours of imaginative play.
Disney Moana’s Flowerpot
They’ll put together the pieces to build a “flowerpot” that opens up to reveal hidden rooms and space for Moana and Pua figures. It’s designed for kids ages 9 and older.
Marvel Spidey and his Amazing Friends Dance N’ Crawl Spidey
During playtime, kids can interact with this Spidey plush as he plays songs and crawls. Then, when it comes time to wind down, he’ll make the perfect snuggle buddy, since he’s covered in a soft fabric.
Jurassic World Tyrannosaurus Rex Off-Road Tracker Pack
This set includes T. Rex, a retro vehicle and a Ray Arnold action figure that they can use to reenact scenes from the Jurassic Park series. It also comes with accessories, including capture gear, armor and a protective prod tool to add to the fun.
Little Live Pets My Really Real Puppy, Curley The Cavoodle
This cute pup is sure to become your little one’s new BFF! The interactive puppy has blinking eyes, weighted paws and ultra-soft fur. The more they pet him, the more excited he gets — he’ll make happy sounds and blink his eyes.
Hot Wheels Ultra Shark Car Wash Playset
Hot Wheels are always a popular holiday toy and this playset is the ultimate gift for car-obsessed kids. Kids will drive their car into the shark’s mouth and press down to initiate the reveal. As the water sprays over the car, the Color Reveal paint washes away and reveals its cool decor. When they dunk it in cold water, the car will change again.
Hatchimals Alive Mystery Hatch Interactive Pandoo
Which Pandoo will their egg hatch? They’ll nurture and cuddle the egg to get it to open up and reveal their new friend! From there, they can pet her, play peek-a-boo, cuddle her and more.
Play-Doh Pizza Delivery Scooter Playset
Your budding entrepreneur will love pretending to run their own pizza shop with this scooter playset. It comes with everything they need to make Play-Doh pizzas and deliver them to all their customers, including the scooter, pizza boxes, pretend cell phone, pizza cutter, 10 cans of Play-Doh and more.
Paw Patrol Rescue Wheels Tower
This Paw Patrol tower stands at nearly four feet tall! It has a giant looping ramp that they can launch Chase down to send him off on a rescue adventure.
Laugh & Learn Smart Stages Ultimate Playhouse
This playhouse is packed with activities and features for them to explore. On the exterior, they can ring the doorbell, turn on the porch light or try out the shape-sorter window box. Once they crawl through the door to go “inside,” they can play with the radio, flower spinner and more.
Tonies Disney Tigger, Woody and Stitch Toniebox Audio Player Bundle
Tonies are always a top toy for the year and this version comes with the classic Disney characters, Stitch, Tigger and Woody. Each one will play their own stories and sing songs like “You’ve Got a Friend in Me” and “How to Be a Tigger.”
Target Toy Checklane
This is the ultimate gift for mini Target lovers! They can pretend like they’re shopping at their favorite store at home with this playset. It has so many realistic features like a beeping scanner, a hand-crank conveyor belt and a credit card swiping machine with plenty of sound effects.
Barbie Dreamhouse Pool Party Doll House
They can host so many epic pool parties with this Barbie Dreamhouse. This massive house has so many elements for them to explore, including a slide, indoor and outdoor living areas, an elevator and so much more. There’s even an extra pull-out bed in the bedroom, so they can take their dolls from a day at the pool to a fun slumber party.
How we chose
All of the items included in this article were featured on Target’s Bullseye’s Top Toys list. We selected the above toys based on factors like price, shopper ratings and overall popularity.