PALMETTO SPORTS & ENTERTAINMENT NOW BROADCASTING ON CHANNEL 10.4

COLUMBIA, S.C. (WIS) – Palmetto Sports & Entertainment is now broadcasting free over-the-air on WIS channel 10.4.

The new network is based out of WIS-TV and will focus on live, local sports with a wide variety of entertainment programming across the state of South Carolina.

WIS began broadcasting live games earlier this year with the Charleston Battery (USL) and Columbia Fireflies (MiLB). The Charleston Battery will broadcast Palmetto Sports & Entertainment’s first live game this Saturday as they host Detroit City FC starting at 4:00 p.m.

“We’re having fun creating new fans,” said WIS Vice President and General Manager Robby Thomas. “Our audience tells us how much they appreciate watching live sports for free over-the-air. We recognize the power of sports to connect communities, and we’re thrilled to launch this statewide.”

“We couldn’t be more pleased with our partnership with Gray Media throughout this year,” said Charleston Battery Club President Lee Cohen. “The exposure of the Battery to local sports fans who haven’t been able to make it to Patriots Point was a priority for us this past offseason, and we are encouraged by the direction of launching this network to reach even more fans in the near future.”

“It has been really exciting for our broadcast team to work with WIS to make some of our games available to watch for free,” said Columbia Fireflies Team President Brad Shank. “We have had great feedback from fans, and we are looking forward to expanding these opportunities.”

Palmetto Sports & Entertainment’s professional team partnerships currently include the Charleston Battery, Charleston RiverDogs, Columbia Fireflies, Greenville Triumph, and Greenville Liberty.

In addition, several schools and colleges across the state will be featured, including an official media partnership with Clemson University through WHNS FOX Carolina in the Greenville-Asheville-Spartanburg-Anderson market, and carriage of the University of South Carolina’s “Gamecock Football with Coach Shane Beamer.”

As Palmetto Sports & Entertainment continues to schedule and develop programming ahead of its launch, interested teams and content partners are encouraged to contact WIS.

The WIS free over-the-air channel lineup includes WIS 10.1 (NBC), WIS 10.2 (CW), WIS 10.3 (Bounce), WIS 10.4 (Palmetto Sports & Entertainment), WIS 10.5 (Oxygen), WIS 10.6 (Outlaw), and WIS 10.7 (The365).

About WIS

WIS is the #1 local media organization in the capital city of Columbia, South Carolina. It is the top-rated broadcast television station serving South Carolina’s Midlands since 1953, and an award-winning provider of local news, weather, sports and entertainment content on multiple broadcast and digital platforms. WIS is a Gray Media company.

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