Monday means business: A new addition, and edition, in The Press Democrat

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It’s both a new addition, and edition, in The Press Democrat. And, to steal our marketing department’s slogan, “Monday means business.”

Today, and every Monday thereafter, the North Bay Business Journal will be inserted into your PD.

For years, our tabloid-sized business publication has operated as a stand-alone product, mostly delivered by mail. By including it in print and e-Editions of The PD on Mondays, and offering more content 24/7 at northbaybusinessjournal.com, we’re not only bringing the work of NBBJ’s talented and dedicated staff— reporters Jeff Quackenbush, Cheryl Sarfaty and Susan Wood, editorial assistant Michelle Fox, and editor Allison Gibson — to a larger audience, but we’re also making a statement about local journalism’s future.

With three dedicated business reporters, and a fourth coming soon, we’re committed to covering the wine industry, tourism, banking, real estate, health care, agriculture, insurance and other economically relevant topics at a time when other local news organizations are scaling back business reporting or have eliminated it altogether.

And given that NBBJ long has been a North Bay-wide brand — covering Sonoma, Napa, Marin and Solano counties — its closer alignment with The PD fulfills our mission of bringing readers regional coverage that’s lively and useful, including coverage of Mendocino and Lake counties. Exhibit A is the cover story by Quackenbush in today’s NBBJ, which not only details the struggles North Coast wine grape growers are enduring this harvest, but also delves into the longer-term outlook for the wine industry both locally and statewide. It’s the type of in-depth business reporting you won’t find anywhere else in the North Bay.

We’ve heard from A LOT of you — more good than bad, fortunately — since early May, when we reorganized our content collection and distribution cycle around a total of four flagship products: the morning paper, as well as three weekday email newsletters, “Daybreak” at 8 a.m., “Lunch Break” at noon and the subscriber-only “Evening Report” at 6 p.m. If you haven’t done so already, you can sign up for those newsletters and a dozen-plus others at pressdemocrat.com/newsletter.

Additionally, NBBJ has a newsletter program of its own at northbaybusinessjournal.com/newsletter. Its offerings include the “Daily Business Headlines,” the twice monthly “Commercial Real Estate Report” and the weekly “Wine Industry Report.”

We continue to fine-tune the design of our print products, website, news app and email newsletters to showcase both our world-class journalism and the messages from our advertisers who, along with our subscribers, make it possible.

Local newspapers, whether you read them in print, on your desktop computer or on your mobile device, are a social/public betterment circle. Readers subscribe. We use those dollars to guard their tax dollars and help their communities, as well as inform and delight them. Local businesses, in turn, use our news products to market their goods and services to our audience. The cycle enables us to keep delivering news — and advertising — in a wide range of places, including print, email newsletters, on the web, in news apps and on social media, from YouTube to Facebook to Instagram to TikTok.

NBBJ’s stronger alignment with the PD puts regional business news even more into this mix. We hope you enjoy the additional content, and, as usual, send me your thoughts at chris.fusco@pressdemocrat.com.

Reach Executive Editor Chris Fusco at 707-521-5398 or chris.fusco@pressdemocrat.com. On X (Twitter): @FuscoChris. On LinkedIn: linkedin.com/in/chris-fusco/.