Fashion brand Princess Polly sees Nosto powered boost in post-click buys from petite size shoppers — Retail Technology Innovation Hub

Claire Miller, Princess Polly’s E-commerce Manager, says: “We have thousands of products in our catalogue and when customers land on our site we want to make sure we serve the right products to them.”

“We’re constantly trying to meet customers where they are to give them a familiar, easy shopping experience and Nosto plays a huge role in that.”

The similar styles product recommendations are also used whenever a shopper lands on a product detail page and finds that their size is out of stock.

If they sign-up to be notified when that item becomes available, they are automatically shown a pop-out window of recommendations showing other products in their size with a similar colour and style. Since going live earlier this year, this campaign has helped to boost Princess Polly’s revenue from product recommendations on product detail pages by 2.8% . 

“Instead of bouncing off the site after signing up to be notified about an out-of-stock product, shoppers can continue shopping with items that are similar to what they were looking for, providing a more seamless shopping journey,” says Miller. “It’s a way of avoiding a disjointed shopping experience.”

To encourage purchases from first-time visitors specifically, Princess Polly is using Nosto to drive a campaign that triggers a personalised pop-up with a 10% off discount code if it looks like a new visitor is about to exit without making a purchase. This contributed to a 2.5% increase in sales in the month following its launch.

The pop-ups are personalised with images tailored to whether the visitor has shown an interest in either dresses or tops (otherwise a generic image is shown). And Nosto’s segmentation and personalisation tech ensures that the pop-ups are only shown to first-time visitors who have viewed at least two pages. 

On its mini-cart, Princess Polly has previously focused on a product recommendation that shows a single accessory which can trigger a quick, easy purchase decision. The company has avoided recommending items that could disrupt the purchase process or lead to an abandoned cart by driving shoppers back to product detail pages to choose sizes and colours, for example.

However, with the help of A/B testing through Nosto, it has been able to test and develop product recommendations that are effective at showing shoppers a pop-out summary of product detail pages which allow them to choose sizes and colours, without leaving the mini cart.

These contain ‘recently viewed’ recommendations that seek to increase order value by providing a final reminder of products that shoppers might have browsed while on-site.  

Miller says: “We are always willing to try out new things and because Nosto offers us that data and A/B testing functionality – it’s very easy to do.”

Huang adds: “Its team has always been super available and eager to help us find solutions to things that might not have an easy work around. It feels like Nosto is an extension to our team.”

2024 RTIH INNOVATION AWARDS

Online retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.