Save on celeb-loved fashion at October Prime Day: Madewell, more

Get ready to save in style.

With Amazon’s Prime Big Deal Days finally here, thousands of products are marked down to Prime Day-level prices — including shoes, clothes and accessories from brands we regularly see on stars.

Read on for the best of the bargains, from Kyle Richards’ favorite sunglasses to Taylor Swift’s classic pumps. (And don’t forget to check out our guide to the best beauty deals on offer, too.)

Kyle Richards is a fan of these budget-friendly leggings — no ifs, ands or butts about it. She’s included them in several Amazon livestreams, most recently saying they “make the butt look good.”

These on-trend drop earrings look strikingly similar to the Bottega Veneta pair stars like Hailey Bieber and the Kardashian-Jenners wear — but cost around $8 instead of over $800.

Few coats have managed to rack up as much viral fame and celebrity support as this top-rated style, which appeared on Oprah’s 2019 “Favorite Things” list. Lucy Hale, Emma Stone and Candice Bergen all own one, too.

Spinning in your highest heels needn’t mean paying the highest prices. These patent leather slingbacks, which Taylor Swift once wore for dinner in NYC, are majorly discounted at the moment.

You can’t get much more classic than a pair of Ray-Bans. Just ask famous brand fans like Meghan Markle, Kristen Stewart, Jennifer Lawrence and Reese Witherspoon.

Oprah declared NYDJ her “favorite denim brand” on her 2018 “Favorite Things” list.

Plenty of stars (and their stylists) rely on nipple covers for seamless support. Jamie Chung’s partial to this particular pair; she told the Strategist in 2021, “If I just want a little coverage, these silicone nipple covers give me that extra protection,”

Shopbop’s Amazon store is full of fall-ready fashion deals, including this cozy striped sweater.

Frame makes some of stars’ absolute favorite jeans; Gisele Bündchen’s starred in its campaigns, while Kate Middleton, Camila Morrone and Olivia Wilde all own pairs.

Amazon’s practically a one-stop shop for elevated basics like this baggy tee. (Selena Gomez owns a similar one from the brand.)

Don’t snooze and miss out on this deal. From Jennifer Aniston to Prince Harry to Kim Kardashian, countless A-listers are known to use Oura’s wearable sleep tracking devices.

Before you put a bow on your Amazon Prime Day shopping, consider adding some special sparkle to your cart.

Lioness has a whole pack of influencer fans, from Olivia Jade to several Bachelor Nation stars. Shopbop’s Amazon store has lots of discounted designs from the brand right now, including this office staple.

Ever since Beyoncé made it her official “Renaissance” tour dress code, silver’s been having a major moment. And what better way to rock the metallic than these cute chunky heels?

Walk on the wild side this Prime Day with splurge-worthy accessories like this leopard-print purse from a brand every “It” girl adores.

There’s no time like the present to treat yourself (or wrap up an early present) from celebrity-adored Ugg. And while Koolaburra’s already the more budget-friendly branch of the brand, prices are even lower during Prime Big Deal Days.

Jump to score savings on one-and-done outfits like this comfy yet polished jumpsuit.

Before your Prime Day adrenaline wears off, shop savings on sneakers like this Jennifer Garner-approved pair.

Run, don’t jog, to score deals on these joggers, which Oprah said feel “like a second skin” on her 2020 “Favorite Things” list.

Kylie Jenner gifted these cozy PJs to her whole family for Easter, while Oprah named the same set a “Favorite Thing” years prior, saying it “doesn’t just feel amazing — it’s breathable and helps regulate body temperature.”

Don’t miss the Page Six Style guide to the best beauty deals from October Prime Day.

Kyle Richards raved about these shades in an Amazon Live this year, saying the style “looks good on anyone.”

Start fall off on a stylish note with this vegan leather carryall, which comes in a whopping 36 shades.

Heart Meghan Markle’s style? Consider splurging on these statement-making shades she wore for her 2019 baby shower.

Levi’s has been making jeans for centuries — but the brand’s still beloved by modern “It” girls like Hailey Bieber, Beyoncé (who even shouted it out in her lyrics) and Kylie Jenner.

October Prime Day FAQs, answered

What is Prime Big Deal Days (aka October Prime Day)?

Prime Big Deal Days is an Amazon sale event exclusive for Prime members that takes place annually in October. Similar to Amazon Prime Day, it lasts two days and discounts a wide range of products.

How long does October Prime Day last?

The sale starts at 12 a.m. PT on Tuesday, October 8, through 11:59 p.m. PT on Wednesday, October 9. Shoppers have just 48 hours to score deals.

When does October Prime Day end?

October Prime Day ends October 9 at 11:59 p.m. Pacific time, so east-coasters have until 2:59 a.m. on October 10 to shop the deals.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July.

Do you have to be a Prime member to shop October Prime Day?

Prime members can take full advantage of Amazon Prime Day deals. Other interested shoppers can get a 30-day free trial to enjoy Prime Day (plus all the benefits of the subscription) as a test run.

What deals should I shop on October Prime Day?

From deal-hunting on Amazon Prime Day for years, we know the sale is the perfect time to save on brand names like Levi’s, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.