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One year to October 7: Fashion responds with a message of unity

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One year to October 7: Fashion responds with a message of unity

In the world of fashion, we often talk about trends and style. But what happens when a fashion brand decides to talk about something much deeper? Mainstream, the Israeli brand, is doing just that with the launch of its new capsule collection, One Blood. It’s not just another collection – it’s a statement, a call to unity, and a powerful reminder of the power we have when we come together. Let’s dive into the exciting story behind the clothes that speak much more than fashion.

Idan Gelfer for Mainstream (credit: PR)

Towards the one year anniversary of the October 7th events, fashion brand Mainstream proves once again that fashion can be much more than just clothes. With the launch of the “One Blood” collection, the brand brings to the fore the important message of unity, hope and connection between all parts of Israeli society.

The One Blood collection is not only a tribute to the common pain we have experienced as a people, but also a call for a more united future. The poignant slogans on the clothes – “I’m Your Brother”, “I’m Your Sister”, and “In This Family No One Fights Alone” – are more than just words. They express the true Israeli spirit, the mutual guarantee we saw in the most difficult days, and the hope for better days.

Idan Gelfer for Mainstream (credit: PR)

Every item in the collection is suitable for both men and women, from oversized t-shirts to fashionable crop tops. It’s not just a fashion statement – it’s a social statement about equality and unity in every way.

Eden Hazan, Marketing Director of Mainstream, explains the vision behind the collection: “We wanted to create something that goes beyond fashion. One Blood was born out of our need to emphasize the importance of unity and connection, especially in this challenging time. The disaster of October 7 left us Scars, but also reminded us how strong we are when we are together.”

Idan Gelfer for Mainstream (credit: PR)

The collection, whose prices range from NIS 139 for women and NIS 179 for men, is available in a variety of sizes from XS to 3XL. It can be found in all chain stores throughout the country and on the brand’s official online site.

With One Blood, Mainstream proves that fashion can be much more than just clothes. She can be a voice, a message, and a reminder to all of us of the power we have when we are united. It’s not just a collection – it’s a call for unity, hope, and a better future for all of us.



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