Pfizer hosts “fashion show” ahead of Shanghai Fashion Week

The event, held at the end of September was titled “不适时装秀” in Chinese (ill-timed fashion show, lit. unwell fashion show, but a play on words with “不适时” meaning untimely). The theme of the show was “Make Invisible Visible” since the topic would be making cancer visible through fashion and innovatively raising awareness of earlier detection of the disease.

A collaboration between several designers from universities and Pfizer’s oncology team, the Pfizer fashion show featured 6 looks in total. Each of the six outfits represents the early, mid and late stages of lung cancer and breast cancer, respectively. Combining fashion expression with design and Pfizer’s medical know-how, the garments make visual representations of the invisible changes of the different stages of cancer cells, as well as their psychological impact on the patient to raise awareness of prevention and early detection of the disease.