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Frieze London 2024: all the fashion moments to look out for

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Frieze London 2024: all the fashion moments to look out for

It has been said that Frieze makes for better style spotting than fashion week, in part down to its glut of high net-worth attendees and their expensive tastes (you can tell by the handbags). Indeed, there is no escaping that the past decade has seen fashion and art become near-inseparable bedfellows, thanks to a slew of artist collaborations, sponsored exhibitions and art-fair takeovers – a relationship which continues this week with the arrival of the Frieze London 2024, open for previews in Regents Park today (9 October).

For a start, Stone Island will be the sponsor of Frieze Focus for a second year running – a scheme to help young galleries exhibit at the fair via a series of bursaries – while British heritage house Dunhill supports another edition of the always illuminating Frieze Masters Talks. Away from the tent, Loewe reveals an artist-led collaboration to celebrate Studio Voltaire (as well as the week’s most anticipated after-party this evening), 16Arlington’s Marco Capaldo curates a deeply felt exhibition on the subject of memory at Frieze No. 9 Cork Street, and Margaret Howell will host an exhibition on the work of Lucienne Day at its Wigmore Street store. Plus, Sarabande brings its anarchic spirit to a Carlos Place pop-up.

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